Commodification & Globalization Essay Example | Topics and Well Written Essays - 1500 words

Commodification & Globalization - bear witness ExampleTechnology has transformed our worldly concern in such a way that words standardized national identity, local news, local providence, local culture and isolated catastrophe or calamity atomic number 18 fast becoming meaningless. though Globalization has been defined by m whatever in their accept perspectives for political, traditionalistic and intellectual motives, we will only consider the popular understanding of globalization. Packaging, pricing, marketing and ultimately selling something that was neer a sell fit commodity is generally known as a process of commodification. Commodification has its roots in the far spread capitalism around the world. Capitalism according to a popular belief (Gamble, 2001), is one(a) of the ramifications of globalization. The phenomenon of commodification mines the commonly found objects, ideas, resources, culture and experiences in our daily lives and creates a monetary value for the pr eviously un-commoditized entity. such a process triggers a hunt for entities that can be commoditized since it entails profits. In a capitalist world where the accumulation of wealth is prevalent, such a hunt can mean exhaustion of minable entities for commodification. Exhaustion of commoditize able resources is succinctly outlined by Jeremy Rifkin (2001), If the capitalist system continues to absorb large parts of the cultural ground into its sphere in the form of commodified cultural products, productions, and experiences, the risk is really real that the culture will wasting to the point where it can no longer produce enough social capital and thus concur an economy (p. 245). Online Multiplayer Gaming over the internet is fast becoming a commodity of a globalized world. Though internet experience in itself is a commodity but socializing over the internet via chit-chat rooms, voice chat, social networks and emails has not been a commodity for some years now. The online multi player gaming today is supercharged from pay per hour to pay per year payment models. There exist more clever ways of commodifying the gaming experience that we will look into detail in the coming paragraphs. The commodity harvesters of the internet economy are quickly realizing the money making potential of Social Gaming, the internet games that involve players from around the globe. The very core of internet gaming experience involves real human interaction where the players may know individually other this adds a social dimension to the mix. The growing trend in size of internet gaming, numerate of time people spend playing such games and lastly the viable business model that backs any internet application, are major factors that has helped commodification grow in online multiplayer gaming world. Advertisement is an essential step in commodifying something. One such example can be land commodification in over populated countries standardized China (Xu et. al, 2009), where ma sses are implanted with a dream of owning a lavish house at attractive locations thus creating a hyped value for irrigable or unused land which otherwise has a lesser value. Such a concept when applied to online multiplayer games, yields astounding value for otherwise a very cost technology. A comprehensive example that has stretched the concept of commodification and globalization to its maximum is called Second Life. The game has its own economy that runs through a currency known as