Thursday, August 27, 2020

Midnight Cowboy analysis essays

12 PM Cowboy examination papers The film Midnight Cowboy has numerous images and portrayals and the translations of them. The images and portrayals in the film are evident and furthermore inconspicuous. A portion of the conspicuous images have solid understandings and a few images have numerous considerations on what it speaks to or implies. The name of the film, itself, is an image or has a more profound significance. 12 PM Cowboy, a 12 PM cattle rustler is a rancher at that comes out around evening time and in New York cowpokes of the night are hawkers, which is an image the wannabe life of the lead character. Through these images this film, Midnight Cowboy, is a decent film. Joe Buck, a hopeful male whore from Texas, heads to Manhattan where he wants to discover a lot of well off ladies ready to pay for the administrations of an attractive man. At the point when he shows up, the innocent nation kid becomes a close acquaintence with Ratso Rizzo, a tubercular destitute swindler who fantasies about moving to Florida. As they approach attempting to get the cash Ratso needs, the two men stand up to the shabbiness, defilement, and brutality that twist in the large city. The first of numerous undeniable images is the transport. The transport represents the break, the escape, or the fresh start. This is introduced when Joe Buck leaves Texas on a transport to get to New York. Joe went to New York to be a trickster. The word reference significance of trickster is one who jars or pushes generally. This is something contrary to Joe; Joe as a youngster bumped with forlornness and not having any genuine parental figures. This hawker term could be illustrative of the assault scene. Joe and his better half, Crazy Anne, were assaulted by a portion of the towns young men. Joe was jarred and is pushed generally in the circumstance in his life. Another image is the flashbacks. Joe needed to desert his past him however it kept springing up in the flashbacks. The flashbacks represents on the grounds that you leave your circumstances you cannot overlook your past. The individual flashbacks a... <!

Saturday, August 22, 2020

Three Architecture Styles Essay Example For Students

Three Architecture Styles Essay In this article data will be provided so as to investigate information around three unique styles of design. The three styles are Art Deco, Art Nouveau, and Neo Gothic. So as to completely give an away from of these styles, data about engineering will be given first then the three styles will follow with looking into focuses in the middle. In the first place, to advise about engineering, one must clarify what it is. Engineering, alluding to building is characterized as The act of building plan and its subsequent items; standard use alludes just to those plans and structures that are socially critical Ferrier 20. Somebody may state that engineering must pacify its proposed utilizes, however should be in fact sound, and should pass on classy significance. Albeit the absolute most prominent structures outlive their unique uses, these structures presently stand as excellent gems, yet as history of our way of life. We will compose a custom article on Three Architecture Styles explicitly for you for just $16.38 $13.9/page Request now Accomplishments in engineering appear, the genuine achievements of the general public wherein they were developed. It is stunning how design has bloomed. As innovation has developed and individuals have picked up information in the wide exhibit of design a wide range of structures have created. In spite of the fact that we will be investigating just a couple, it will be anything but difficult to perceive any reason why individuals discover design so intriguing. For example the Art Nouveau style, which turned out to be extremely famous across Europe and in the United States, is a rich ornamental workmanship style, and is portrayed by its complicatedly definite patters of bending lines. A fantastic case of this kind of craftsmanship is the John Hudson Thomas W. L. Locke House 1911, in Oakland, CA Partridge. Craftsmanship Nouveau is a global style of enrichment and design. This style spread quickly. It developed as a response to the next inordinate scholarly craftsmanship restorations that were occurring at that point. At the time craftsmen set out to make another sort of workmanship. They needed to have something that would be an aggregate and complete enhancing style that joined all expressions including, painting, designs, form, embellishing expressions, and engineering into an expressive bundle. The significance of Art Nouveau can not be denied Earl A Powell III, executive of the national Gallery of workmanship in Washington DC clarifies, The Art Nouveau style was reluctantly global. He proceeds to state, As deciphered by modelers, for example, Frank Lloyd Wright, the development in America set up for innovation that thus affected dynamic craftsmanship and engineering in the United States, Europe, and Japan Partridge. Workmanship Nouveau stayed famous until World War I, and was at last supplanted by the Art Deco style. What is Art Deco? Workmanship Deco is a style of craftsmanship that was made in order to find something new, something to separate things starting with one then onto the next. The Art Deco period started in the mid 1900s and finished during the 1930s. The Art Deco name got from the 1925 Exposition Internationale des Arts Decoratifs et Industriels Modernes, a composition of present day beautifying and mechanical expressions held in Paris, France Hewitt. Craftsmanship Deco fashioners utilized ventured structures, adjusted corners, triple-striped beautiful components and dark embellishment frequently. The most significant thing about Art Deco is the structures made were consistently in geometrical request and in straightforward configurations. A genuine case of an Art Deco Style would be the Empire State Building. The structure was finished in 1931-32 and finished the time of Art Deco Skyscrapers. Workmanship Deco is about machines, large scale manufacturing, metal and cement Hewitt. Like Art Nouveau, Art Deco detonated with people groups interests. Actually the most punctual types of Art Deco displayed a slight token of the past Art Nouveau developments agile nature themes, while in later years geometry and mass take over to solid what is now and then alluded to as Art Moderne or Streamline Jacobs 5. .u77b8d6871c8f184e38f65e4fd5ed3fd4 , .u77b8d6871c8f184e38f65e4fd5ed3fd4 .postImageUrl , .u77b8d6871c8f184e38f65e4fd5ed3fd4 .focused content region { min-stature: 80px; position: relative; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 , .u77b8d6871c8f184e38f65e4fd5ed3fd4:hover , .u77b8d6871c8f184e38f65e4fd5ed3fd4:visited , .u77b8d6871c8f184e38f65e4fd5ed3fd4:active { border:0!important; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 .clearfix:after { content: ; show: table; clear: both; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; haziness: 1; progress: mistiness 250ms; webkit-progress: murkiness 250ms; foundation shading: #95A5A6; } .u77b8d6871c8f184e38f65e4fd5ed3fd4:active , .u77b8d6871c8f184e38f65e4fd5ed3fd4:hover { darkness: 1; progress: obscurity 250ms; webkit-progress: haziness 250ms; foundation shading: #2C3E50; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 .focused content region { width: 100%; position: rela tive; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content embellishment: underline; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt range: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-tallness: 26px; moz-outskirt sweep: 3px; content adjust: focus; content enrichment: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url( arrow.png)no-rehash; position: total; right: 0; top: 0; } .u77b8d6871c8f184e38f65e4fd5ed3fd4:hover .ctaButton { foundation shading: #34495E!important; } .u77b8d6871c8f184e38f65e4fd5ed3fd4 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u77b8d6871c8f184e38f65e4fd5ed3fd4-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u77b8d6871c8f184e38f65e4fd5ed3fd4:after { content: ; show: square; clear: both; } READ: Fashion Boutique Industry of Kathmandu EssayArt Nouveau being portrayed particularly by crooked lines and foliate structures, separates it from the manner in which Art Deco is described by strong diagrams, geometric and crisscross structures, and the utilization of new materials. Like Art Nouveau, Art Deco was made for a more current, fresher inclination. An incredible method to Characterize the Art Deco style is by saying it is a differing blend, sharing geometry and straightforwardness, and regularly joining enthusiastic hues. Dissimilar to Art Nouveau, Art Deco got together, do to an accident in the securiti es exchange in the 1930sHewitt. As Art Nouveau was put out be another progressively present day style of craftsmanship. Much the same as Art Deco, Art Nouveau imbued the world with a rich style of multifaceted nature. Next, a gander at the Neo-Gothic style. This style is one that obtained components from Gothicism for enriching use. It is commonly concurred that Gothic engineering showed up C. 1140 in the Ile-de-france, the regal area of the Capetain Kings Religious engineering. The Neo-Gothic style attempted to comprehend the essential standards of Gothicism, and utilized them. A significant second in the advancement of Neo-Gothicism is the year 1853, when the chain of command of the Roman Catholic Church was completely reestablished in the Netherlands Religious engineering. This year shaped the main feature of a procedure that had been continuing for a couple of years as of now, and which was to prompt full catholic liberation. Singular parts in Gothic design, for example, ribbed vaulting and the sharp curve, had been utilized in Romanesque development, they had not recently gotten such an intentional and steady application. The auxiliary estimation of the gothic rib has been challenged, its conventional centrality can not be overestimated. It served most importantly to depict the vaults with a skeletal web that provided for the whole structure an explanation of amazing lucidity Religious Architecture. At the point when you are taking a gander at Neo-Gothic design it is critical to perceive how the profound and strange of light is a significant component of the strict imagery of Gothic houses of prayer. Neo-Gothic engineering much of the time has a basic rectangular ground plan, with just a little pinnacle at the front exterior Religious Architecture. Some state this style was portrayed by an absolutely enhancing utilization of Gothic components. Between the three styles where we have talked about Neo-Gothic, Art Nouveau, and Art Deco each is altogether different in their own specific manners, however are comparative in others. Neo-Gothic has sharp focuses dissimilar to Art Nouveau, which has many bending lines. These two styles are comparable to because of their baffling dimness and changing lines. Each style is indistinguishable in the manners by which they use geometry in each structure. Craftsmanship Deco is said to have smoothes out that keep on streaming Hewitt Whereas, Neo-Gothic lines appear to arrive at focuses and stop. The lines that make up Art Deco and Art Nouveau are fundamentally the same as from numerous points of view. Their lines appear to have a smooth, steady, stream that looks as though it is endless. Craftsmanship Deco and Art Nouveau are unobtrusive. Each of the three design styles have made the striking change to innovation in America. All in all, these three styles are imperative to the historical backdrop of design. Each style utilized another to locate its own distinction. So without one you would not have another. Each style adds complexity and flare to each other. Thinking back we can see exactly how significant each style is. For example Art Nouveau included squirming plant structures and a resistance to the historicism, which had tormented the nineteenth century Partridge. Despite the fact that there was strain understood all through the development between the dec

Friday, August 21, 2020

Capstone Essay Samples Will Help You With Your Capstone Papers

Capstone Essay Samples Will Help You With Your Capstone PapersCapstone essay samples can be a very useful resource for you when it comes to writing that final paper. These academic papers can help you understand how to structure the materials you will use in your papers, what types of examples you will need and where to find ideas for you to write about. The capstone essay is the final essay part of your entire senior year.It is important that you understand the amount of time that is required to focus on the different aspects of college life that you will encounter as you are preparing for the final exam. You will be required to keep up with notes throughout the semester, and you may have to devote a lot of time to your own reading as well. This can take its toll on you, and it can certainly affect your ability to learn and retain the information that you are learning.However, there are resources available that can help you create capstone essays that you will be proud of. They can help you write, read, and discuss your papers in a way that you have never experienced before. You will be amazed at how easy it is to work through these papers once you know exactly what to do.The writing process for a final paper can be complicated and challenging. It is not always something that you want to spend a lot of time on either. Fortunately, the Capstone Essay Sample is going to give you an easy way to begin and end your papers without giving you time to think about what you are doing or how you are doing it.These written samples will give you a chance to get ideas from all around the various sections of your capstone essay. You will not have to worry about only relying on information that is contained within the text that you write. Instead, you will be able to consider many different ideas, and you will be able to implement them into your final papers.This means that you will be able to get ideas and practice the skills that you have learned during the time that you ha ve spent on each essay. This makes this type of essay writing much easier to do. You will be able to get a feel for how to write each section of your capstone essay without any doubt about how to properly structure the work.These Capstone Essay Samples is extremely helpful to you because they provide you with a place to begin. By allowing you to use a large number of different materials and ideas that you might not have thought about, you will be able to review them and revise them so that they are more complete. Once you have developed your own set of capstone essays, you will have a leg up on the rest of your peers who have used these samples.Once you have prepared the essays, you will be able to discuss them with other people. When this happens, you will see that they do not read or understand everything that you have written. This will make it much easier for you to refine the information that you have given them, and you will have a better chance of understanding everything tha t you have written.

Tuesday, May 26, 2020

Male Influence on Women - Free Essay Example

Sample details Pages: 3 Words: 825 Downloads: 7 Date added: 2019/05/08 Category Literature Essay Level High school Tags: The Yellow Wallpaper Essay Did you like this example? In The Yellow Wallpaper by Charlotte Perkins Gilman, the male figures make a big influence on Jane and help her sanity degrade into insanity. Throughout the story, Gilman includes Janes husband, John, and states his opinions about Jane and her unusual obsession with the yellow wallpaper in Janes journal entries. In fact, John is the first person stated in the short story. In the story, the author mentions John in every journal entry. When he is mentioned, most of them entail that he opposes or disagrees with Janes opinions about transferring rooms. His oppositions lead Jane to stay in the room she wishes to move out of. By showing that her loved ones estrange Jane, Gilman implies that Janes family unintentionally worsens Janes sickness by her lack of freedom. Don’t waste time! Our writers will create an original "Male Influence on Women" essay for you Create order The narrator thinks innocent thoughts about her marriage with John. In the story, she writes in her journal: John laughs at me, of course, but one expects that in marriage(647) and he is very careful and loving, and hardly lets me stir without special direction.(648) Jane takes these comments humorously at first, but what she doesnt know is that he is making fun of her. As the story evolves, she develops an attitude and gets angry at John, but blames it on her illness. In one of the lines, Gilman writes, in Janes perspective I get unreasonably angry with John sometimes. Im sure I never used to be so sensitive. I think it is due to this nervous condition.(648) When Jane starts talking to John about the wallpaper and about how atrocious it looks, she expects John to support and listen to her. But instead, he ignores her, so Jane writes: He said I was letting it get the better of me, and that nothing was worse for a nervous patient than to give way to such fancies.(649) This quote shows that John neglected Janes wishes and he was against Janes opinion. John is a physician, so he cant always stay with Jane. When John is away, Jane tries to find a way to kill time by going out on walks, getting fresh air, exercising, and writing. She also did those things to get her mind off of her thoughts. Jane really didnt have much to do, so most of the time she stayed in her room. Because John didnt transfer or renovate her room, all Jane could think about was the wallpaper and how atrocious it looked since she had nothing else to do. If John had changed her room, she wouldnt have focused too much on the wallpaper. Also, Jane wouldnt have gone completely insane. This story was written in a way that women were controlled and influenced by a male figure. John isolates Jane from other people because of her mental illness. Along with her physical seclusion, Jane feels that she doesnt have the freedom to do what she wants. She had to write her journal entries in secrecy because her husband hates to have her write a word.(649) In the beginning, John chose the room without conferring with Jane. She also wishes to move rooms several times throughout the story because it made her very uncomfortable, but John denies her request every time. Jane wants to rent a different room because the yellow wallpaper is absolutely revolting. John denies her request saying, You know the place is doing you good, and really, dear, I dont care to renovate the house just for a three months rental.(649) He has a point and has no intention of hurting her. John tries to help Jane get better. Instead of confining Jane in an asylum as many people would do, he takes her three miles away from the village because he thought that giving her air and space from people would help her. This implies that he is a caring husband and wants to help his wife, who has a temporary nervous depression. John still gets Jane a therapist, so she could have someone to talk to, and also to have someone monitor her, but its all out of good intentions. When John said, I dont care to renovate the house just for a three months rental(649), he says it because its true. Renovating a house when you are just renting it is useless because youre not permanently staying there. But also, he didnt know that the wallpaper was severely affecting her and changing her mindset. Charlotte Perkins Gilman proposes that males decisions influence what women believe and do by stating examples of how Janes family deteriorating her health. Males expectations of women manipulate womens identities. Nowadays, girls feel that they have to act like someone that theyre not to get a guys attention. For example, wearing something revealing and changing their demeanor. But then when a girl doesnt get what or who they want, they either become too desperate and start to lose their true identity or beat themselves up for not being good enough.

Friday, May 15, 2020

Human Trafficking Is The Illegal Act Of The Trading Of...

Human trafficking is the illegal act of the trading of human beings for the main purposes of sexual slavery, and forced labor. The 1400’s was the beginning of the African slave trade and has been going on ever since. This crime started in the 1400s and has been ongoing ever since, growing exponentially every decade. This crime is a violation of human rights and yet it is happening worldwide, even here in the United States. This needs to be stopped because victims in this system experience physical and emotional pain such as abuse, rape, lack of needs, etc. When people are being taken advantage of through vulnerability, it is a clear violation of human rights.. Human Trafficking is a worldwide problem; it’s the third largest international crime industry behind illegal drugs and illegal arms. There are about 20 to 30 million slaves in the world today which makes a profit of $32 billion every year. Of that number, $15.5 billion is made in industrialized countries (11 Facts About Human Trafficking). There are many different kinds of human trafficking such as sexual exploitation, exploitation through the harvesting of organs, forced-labor trafficking, and many more. Forced- labor trafficking is the number one type of trafficking, being three times greater than that for sex commerce which is 2nd on the list (Simon). Selling and trading people, or human trafficking, is a enormous issue today, even though it has been around for a long time. Human trafficking has been a growingShow MoreRelatedEssay on Human Trafficking vs. Prostitution: Is There a Difference?1627 Words   |  7 PagesIn today’s modern society, prostitution is defined as the act or practice of engaging in promiscuous sexual relations, especially for money. Trafficking can be defined in terms of dealing or trading in something illegal (Merriam-Webster). In many cultures, prostitution is indeed illegal. So, is there a difference? Are there variances that set prostitution and human trafficking apart, or are they just different forms of the same industry? In order to answer this question, it is important to firstRead MoreWomen at Risk of Human Trafficking1272 Words   |  6 Pagesrights in the whole world but there are criminals that are using human for their own good in cruel ways. There is a new business spreading around the world, which is called trafficking. Trafficking is dealing or trading in something illegal like human trafficking. This kind of business is considered illegal because it may harm human and abuse them. Human trafficking has many aspects such as trafficking by women, children and human body parts. It became common as organizations for many purposes likeRead MoreHuman Trafficking : A Dangerous Crime1634 Words   |  7 PagesHuman trafficking is the quickest increasing criminal industry currently in society and is a dark human behavior that has been going on since the beginning of history. The trafficking of human beings for forced slave labor and sexual exploitation is a horrendous crime that takes advantage of one throughout the illegal trading and forced labor of all types of people People trafficking forces millions of people going against their will and having to take part in prostitution, beg and complete hardRead MoreHuman Trafficking Is An Illegal Movement Of People986 Words   |  4 PagesINTRODUCTION: Human Trafficking is an illegal movement of people for the purpose of forced labour or sexual exploitation. Millions of people from around the globe have been captured and caught to undergo activities against their will mainly for the act of slavery or pleasure and prostitution.Human Trafficking is a criminal industry stripping people of life and freedom. To this day, human trafficking is happening around the globe and numbers of victims are increasing up until this generation. NeverthelessRead MoreWild Life Trafficking Essays944 Words   |  4 PagesTrafficking is a form of smuggling that has a long history throughout the world. Just like any trade, the forms of trafficking differ as to what is needed in the market. Examples of trafficking and smugglings include: drugs, weapons, alcohol, tobacco, women, children and all forms of wildlife (animals and plants). Wildlife trafficking is a serious threat to the environment. Animals, for example, are usually stolen from their natural hab itat and sold in the black markets for large sums of money. RemovingRead MoreHuman Trafficking and Illeagl adoption1007 Words   |  5 PagesHuman Trafficking weather it is Illegal adoption or just selling people is the largest growing trade. People don’t usually realize that it is going on because it is over looked or pushed under the rug. There are many people who help in recovering those who are trafficked. Illegal Adoption usually happens in places with higher population of children like China. The babies involved in the adoption are usually from poor families or orphanages. The babies are usually sold by their parent to an orphanageRead MoreHuman Trafficking : The Illegal Act Of Trading Humans1157 Words   |  5 PagesTH 2pm Final Draft Human trafficking is the illegal act of trading humans for any type of forced behavior, such as prostitution or labor. It is estimated by the United Nations that four million people around the world are victims of human trafficking each year. This global issue needs to be better controlled by foreign and domestic cooperation and awareness. One of the most important things to know about human trafficking is the different forms. While sexual human trafficking is the most commonRead MoreSex Trafficking of Children1277 Words   |  5 PagesThe trafficking of children and women for sexual purposes has become a key worry for nearly all governments throughout the world. Accounts in the United States regarding human trafficking for the purpose of sexually exploiting women and children have shown the matter is also a national problem and that it is on the rise. A projected 60,000 women and children are trafficked each year in the United States (Wheaton Schauer, 2006). These victims generally come from the regions of Latin America,Read MoreBeing A Victim Of Sex Trafficking Essay1553 Words   |  7 Pagesjournal, about being a victim of sex trafficking in America. I will get more into that later as you are probably wondering what any of this has to do with you. Here in America, sex trafficking is a growing industry with 17 ,500 people each year being trafficked. C. Credibility Statement: Now I have never been to another country but I do hope to do so one day. Before ever actually traveling to a foreign country I decided to do some research and I continuously saw human trafficking is a HUGE issueRead MoreHuman Trafficking Is in America1354 Words   |  5 PagesHuman Trafficking is in America, it’s in backyard and most don’t even know it. Many Americans believe that this horrible action only takes place in countries such as China, Japan, India, and Ghana but no; it happens in the United States also. The definition of human trafficking is the â€Å"illegal practice of procuring or trading in human beings for the purpose of prostitution, forced labor, or other forms of exploitation† ( Slavery was abolished in 1865 in the 13th amendment in the constitution

Wednesday, May 6, 2020

Comparing Saint Augustine and Charles Taylors Ideas of...

Comparing Saint Augustine and Charles Taylors Ideas of Authenticity The notion of authenticity is one of self-fulfillment and Charles Taylor recognizes that there are dangers in accepting modernity’s drive toward self-realization. However, he is not willing to give up on this idea of â€Å"authenticity.† In The Ethics of Authenticity, Taylor lays out a system of thought and morals that connect our search for self-realization with our desire towards self-creation. He is attempting to keep a form of individualism while still operating under objectivism. He will point out the good and damaging aspects of the modern development of an authentic self and mention the importance of some moral measurement system. Taylor claims that St.†¦show more content†¦The fear here is that everything will be decided on a cost-benefit mentality. This leads to absurd practices of â€Å"putting dollar assessments on human lives.† The last worry is a lack of participation in the political realm. Individuals are enclosed in their own comfort zones and have little motivation to leave their homes and the satisfactions of their private lives to get involved. Once participation declines the more the bureaucratic state takes control and leaves the citizens powerless. This can lead to soft-despotism which Alexis de Tocqueville describes as a society where most of its members have given up being actively involved in the ordering of that society only to find out that it is run by a vast guardian-like power that discourages participation and jeopardizes political liberty. Taylor does not want to slip into the acceptance of these three malaises. He claims that all of these issues are controversial. He seems to claim neutrality between modernity knockers and modernity boosters. The knockers are those who believe that instrumental reason and modern individualism inevitably lead to a culture that is preoccupied with the self and self-indulgence and puts moral horizons and political liberty at risk. The boosters are those who accept the consequences of modernity and believe that a rejection of these will result in a culture that hinders the spread ofShow MoreRelatedManagement Course: Mba−10 General Management215330 Words   |  862 Pageshow they have outdistanced their competitors, who have not quite figured out that this is key to a company’s competitive advantage. Examples abound of the power of this kind of business strength: ââ€"  GE was one of the pioneers. It implemented the idea of the boundaryless organization, the practice of delayering, and the policy of one-or-two-or-out market leadership. Each of these changes was part of the early process and measurement and leadership innovation that accelerated General Electric’s competitive

Tuesday, May 5, 2020

Social Media Strategy and Management â€Free Samples for Students

Question: Discuss about theSocial Media Strategy and Management. Answer: Introduction: In this report we discuss about the social media strategy of Woolworths. Before discussing about the social media strategy of Woolworths, lets talk about the Woolworths. Woolworth was founded on 5th December 1924, and in 1927 it becomes a chain and 2nd store of Woolworth open. Woolworths open sixteen stores till 1930 across New South Wales, Queensland, Western Australia and New Zealand (Woolworths Limited, n.d.). And currently Woolworths growth plan is depend on these strategic plans: maximize the value of its shareholders; increase its leadership in the products of food and liquor, develop the new ways for growth and maintain the record their company of building new businesses for growth. According to Woolworth behavior of customers are changed and now they have more choices, therefore Woolworth develops new ways to meet the need of customers. In this changing era only retail store outlets are not enough for selling the products and providing services to the customers, a new platfor m is developed for the customers that are social media platforms. Now, customers are updated and they want everything on their finger-tips which increase the need of proper strategy related to social media. This report contains the discussion on importance of social media strategy for Woolworths and also a brief discussion on various aspects of social media such as social media presence, social media audience, social media marketing, social media technologies, ethics, privacy security. Woolworths try to respond to this new era with their growth strategies and found a new way of growth and opportunity. Woolworths also create new ways for shopping for their customers (Woolworths Limited, n.d.). in last we conclude the report with brief conclusion. Social Media Strategy: Social media strategy defines how social media can be used also its need: For internal and external social communications. Used as a tool to manage internal external reputation of brand and also monitor the same. Help in developing collaborative relationships. Social media helps in developing the relationships by providing equipments and methods which facilitate conversation, help in sharing information and strengthen the relationship. From above discussion we can say that social media strategy not only defines relationships but also their value and provide tools to harness them, which helps in achieve a goal or sets of goal. Reasons for Using Social Media: Marketing: social media helps in understand the needs of customer and create a brand value. Employee Engagement: it helps in recruiting the new talent and also develops the culture of company. Collaboration: it helps in collaborate with the customers, suppliers and other partners (Tribal Caf, n.d.). Social media concept is very important for today business executives. Everyone is trying to find the new ways for using these platforms for making profits. Various platforms are there for making profits such as YouTube, Facebook, Second Life, and Twitter. (Kaplan Haenlein, 2009). Woolworth focus on their customers need and develop different framework for satisfying the needs of their customers. Nikki Cockroft, group head of online operations of Woolworth says "We put the customer first and then we've established our online strategy around that (Social Bakers, n.d.). According to Nikki their customers are not only have brand knowledge but they also have knowledge of technology which shows that customers are more informed. Social media plays very important role in todays life and Woolworths know this. Cockroft says that thorough social media they reach their customers and also satisfy them through their services.Various social media platforms are used by the company such as Facebook, Twitter, Pinterest, YouTube, Instagram and Google+. Companys focused on the needs of their customers. Aspects of Social Media Strategy: Social Media Presence: Now a days business organization wants recognition on social media. Good social media presence helps businesses in their growth. Woolworth is also taking step forward in this way and tries to increase their presence on social media. Following are the ways which help in increase the presence of Woolworths on social media: Identify Goals and Objectives- first step towards the growth of social media presence is identifying the goals and objectives of organization. Before entering into social media, Woolworth ensures that how each platform of social media works, which type of audience is met on each platform. Understand the needs of audience: as above discussed Cockroft says that main aim of Woolworths is satisfying the needs of their customers. Understanding the needs of your audience will help you to interact with them in a better way. Include the icons on your website- include the icons of your social media platforms on website of company, this will increase the following of customers and also it connect the customers with you (Woolworths, n.d.). Link your profile to your website. Create a strategy for social media Provide benefit to the customers you reach. Use games and fun activities to attract the customers. Post valuable products on comfortable rates (Rampton, 2014). Social media audience: it includes the type of audience an organization wants to connect with. Various types of audience are there which an organization wants to connect such as: Current clients or customers, Potential clients or customers, Journalists and editors, Bloggers Suppliers. Majority online shopper of Woolworths is women and Woolworths trying to connect the men also for online shopping. Main online shoppers of Woolworth are in metropolitan areas like Johannesburg, Cape Town and then Durban leading the charge. In 2012 World Wide Worx conduct a research in which sales figures in South Africa in 2011 was recorded at R2.636 billion from online source. Cockroft says that innovation through digital media is a strong focus for Woolworths and it is a main part of their business strategy (Vorster, 2013). Social Media Marketing: For business organizations social media marketing plays a very important role in growth of their business. Research conducted by Hubspot says in 2014 92% marketers claimed that social media marketing is important and research conducted by social media examiner says 97% of organizations are entering in the world of social media and actively participate. There are some benefits of social media marketing are: Increase recognition of brand by customers. Enjoy high loyalty from customers. On social media companies react like humans and this is important because customers feel more comfortable with humans instead of companies. Increase the opportunities of growth (DeMers, 2014). In 2013 sales of Woolworths were $ 1.8 billion and their growth in sales start from 2011. This figure places the Woolworths in the list of fast growing retailer of Australia. Many moves like change in marketing strategy are the main reason of this growth. Social media marketing also plays very important role in this growth. The weakest performer of Woolworth was Big W, Woolworths department store, but when Ezibuy acquire Big W, it increase the revenue of Big W. Ezibuy is online retailer(Australia Business Review, 2014). Ethics Privacy Security of Social Media: In last months companies like Nestle, The Red Cross all made mistakes in handling social media. Woolworths also become a part of scam on face book. Woolworths is known from its tag line that is woolworths the fresh food people but recently this line becomes a problem for Woolworths. Users are start complaining on a picture posted by Jason Maloo on face book where doughnuts are labeled as fresh food. Photo gets 13820 likes and attracts 1819 comments. Woolworths acted quickly and remove the billboard and also make a statement on face book: Just letting you know that we are taking the billboard down as soon as we can. Our intention was to show one of the products that we bake fresh every day at our in store bakeries, but we appreciate that the image may have been confusing. After this case Woolworths share the advice to save one from disaster of social media: Act quickly: the main strength of Woolworths is there quick response. Woolworths acted quickly and remove the bill board which saves them from negative impression. Woolworths case is a good example of transparency on social media. Listen: it is important for companies that they listen carefully to their customers and reply quickly on their complaints and queries. It is a duty of company that they look what is going on under their roofs. Many organizations do not react on their consumers complaint which make negative impression and affect the reputation of brand. Respond in an appropriate manner: give response on the platform on which query has been raised and not on any other platform. There is no use if you are replying on twitter and issue is actually raised on face book. Know your consumers: organizations need employees who know about the internet and also the environment of network. Organizations cannot predict how consumers take the post but they must need some idea what to post and how to post. Introduce faster processes: business organization needs fast process which include online department also. It means that online team has to respond fast on any crisis that comes in a way of business (Densely, 2013; Gunkel, 2015). Social Media Technologies: social media change the way of doing business. Every person who has knowledge of digital ways of social media has number of opportunities (McCrory, 2015). Now organizations change the way and trends of doing business. Now there is no door to door selling. Traditional ways of doing business are modified and organizations which do not use social media platforms for doing business are still lacking behind. There are many ways through which social media technologies create values: Create the products after taking advice from customers. Analyzing the demand of particular product. Conduct research of market Grab and create more sales opportunities. Recruit employees Taking care of customers and understand their need (Bullas, n.d.). Discussion: This paper contains discussion about the social media strategy and its importance in growth of business organizations. Social media platforms not only develop the relationship between organizations but also provide a way to understand the need of customers. The perception about marketing is changed with the introduction of social media. New ways are open for marketers. Now organizations can easily connect with the customers (Flekel, n.d.).there are many reasons for using social media strategy and those reasons are marketing, employee management and collaboration. In this report we discuss about the aspects of social media strategy. There are various aspects of social media strategy which are Social media presence, Social media marketing, Social media audience, Social media technologies and ethics and security. We discussed about the Woolworths strategy in this report. Our discussion is basically surrounded on benefits of social media: Social media generates huge customer data which helps organizations to make connection with customers. It increase brand value and reputation of brand. Social media platforms are not expensive as compared to other advertisements programmes and give best results. Social media platforms increase sales and connectivity with customers. Through social media an organization can connect with customers all the time and provide 24/7 support. Organizations can keep eye on their competitors. Information can be share easily and in faster way with the customers. It strengthens the relationship (Copp, 2016; Potential, 2015). Conclusion: In last we can conclude that social media plays a very important role in the business organizations. Organizations which do not use platforms of social media for the growth of their business are lacking behind. While dealing with social media it is important that organizations behave ethically and listen their employees. Large number of Consumers connects directly through social media, so it is important that proper strategy is made for dealing with customers. Persons who have knowledge of digital world have many opportunities. Social media is not only for making relations with customers, it is also used for recruiting talent and increasing the brand value of organization. Woolworth is live example of this. Woolworth deals very smartly with crises of social media and also participates actively. Company has major clients on social media and increases the sales of company. We also discuss the ways through which social media contributes in the growth of business. References: Australia Business Review, (2014). 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