Concumer Behaviour and Marketing Essay Example | Topics and Well Written Essays - 2500 words

Concumer Behaviour and Marketing - Essay Example Culture plays a multidimensional phenomenon which is much more than nationality of a country. Today, marketers, functioning in a multicultural scene are commonly confronted with two questions; â€Å"What is culture in the marketing context?† and â€Å"What is the role of culture as a factor influencing individual ethical decision making?† (Srnka, 2004, p.1). The project makes an analysis of the cultural differences between nations and how they influence the marketing strategies of companies launching products in those countries. It discusses about how a particular marketing strategy impacts on its consumers. It explains to what extent the global consumers culture prevails in society. Finally, it makes an analysis of the various options present before the marketers of companies when they launch a new product in a different country having a different culture. Key points in global consumer culture Consumer culture refers to the system where a common â€Å"set of behaviour s† is found across all the places. Culture refers to a uniform set of values that exists among a selected group of individuals (University of Northern Iowa, 2008). The concept of global consumer culture gets impetus from the expansion of the businesses across all the global corners. According to Mazzarella (2004) global consumer culture is â€Å"at one and the same time, ideology and social process, as something continuously made and remade through constantly shifting relations, practices, and technologies of market mediation†. To be more specific the dissemination of the global consumer culture is shaped by the flow of varying cultural resources which are referred by Appadurai (1990) as mediascapes, ideoscapes, technoscapes and financescapes. Globalization is mainly envisioned as few selected global brands like Mc Donald’s, Coca-Cola and Nike. To some extent this is a result of the marketing executives in America who view global village as one where people trave l in the same car; have same food; and have a similar television program viewership. These views are further reinforced by a group of international editors and journalists who associate globalisation with Mc Donald’s and Coca Cola pictures which indirectly refers to the gradual spread of the small American brands throughout the world. These two American brands rank forty-second and thirty-first respectively and represent the face of globalisation. As per Belk, a uniform global culture leads to homogeneity of global consumption. The consumers are increasingly listening to a similar type of music, adopting the same fashion technique, dining in the same restaurant etc. As per Alden, Steenkamp and Batra look upon global consumer culture as common sets of consumption linked symbols that facilitate to categorise members. Financescapes refer to the international flow of currency, capital and different financial instruments which facilitate running of the market. The examples include remittance business, flourishing derivative markets etc. Technoscapes refer to the flow of mechanical and informational techniques across the globe. A common example here can be the global revolution of cell phone. Smith (1991) states that a global media helps in the spread of global consumer culture thereby developing its global identity. Mediascapes

Analyze Alternative Exchange Rate Regimes Essay Example | Topics and Well Written Essays - 500 words

Analyze Alternative Exchange Rate Regimes - Essay Example Flexible exchange rate constantly moves back and forth. Most of the country of the world keeps US dollars as a reserve currency against their own money. When we mean flexible exchange rate of a country’s currency, we denote its value with reference to US dollar. Change of international value of the dollar will affect the exchange rate of country’s currency against the dollar. There is no perfect model (Wray, 2011) to predict the movement of international value of US dollar. There is no perfect model that can predict exchange rate of a country’s currency against US Dollar. Flexible exchange rate has advantages; independent monitory policy, promotes economic development, promotes international trade, and increases international liquidity. Government operating with flexible exchange rate does not undertake responsibility of currency conversion. Government does not need to fear that it will run out of foreign currency reserves. In case of using flexible exchange rate monitory policy of the country is not limited or affected by the economic conditions of other country. Thus, it promotes economic development leading to full employment. Since, government does not control the exchange rate, restriction on international trade is removed which contributes to free moving of capital among countries. Flexible exchange rate removes the necessity of keeping foreign exchange reserves thus, increases international liquidity of the currency. In a fixed exchange rate system, the currency has a target rate based on other currency or basket of other currencies (Wray, 2011). This is how government is controlling value between two currencies. If the government let the currency float it can trigger domestic inflation. Government will be printing paper money, and its monitory policy will be affected, as well as the job market. When export and import elasticity is extremely low (Wray, 2011),

QR Codes Being Used For Marketing Essay Example for Free

QR Codes Being Used For Marketing Essay For the purposes of this assignment, a QR code for Coca-Cola was used. The image scanned is to the right. This is a QR Code Coca-Cola places throughout sports websites including ESPN.COM which is where this was found. Analysis of the QR Code’s Effectiveness Having found the image on ESPN.COM it was assumed that the next jump point would be to one of their sports drink brands. In fact the QR Code took me to their Facebook fan page and asked me to â€Å"Like† their page. The page has 58.6 million likes and shows friends who are also â€Å"Liked† the brand. As the landing page was the Facebook fan page for the brand, the call to action was to review and look over their content. As the Super Bowl was just last weekend and Coca-Cola had a series of commercials running at this event, there are pictures, out-takes and other items that show how the commercials were made. There is also a series of videos that are used for further supporting and promoting their brand. The Coca-Cola brand page is one of the more comprehensive in consumer advertising with exceptionally rich, varied international content. There is no overt call to action to buy one of their beverages; there is however an exceptional depth to the history of the brand and its progression over time. Coca-Cola is clearly proud of their history in advertising and branding, and use the Facebook timeline to show this well. They have also shown on their Facebook fan page how to create a community extremely well. The continued efforts on the part of Facebook to create communities and show how Coca-Cola fans all share common bounds together is done well. Conclusion Coca-Cola is maintaining and strengthening its brand with this QR code campaign. It is also showcasing how well it integrates the many channels of customer interaction and communication with its social media efforts. The area Coca-Cola needs to improve on however is the placement of this specific QR code. It was on a sports website which have one assume it was for a sports drink. The branding for sports on the Facebook site used as the landing page was so generic to sports, it was more like a billboard. This QR campaign was designed for a very broad, global audience and for that purpose, did extremely well. It could have been improved through the use of more effective, segmented QR codes to specific Coca-Cola sites dedicated to specific interests. Finally, the call to action was vague and more based on building awareness. What Coca-Cola did well however was create a very effective program for driving people to their Facebook page immediately, driving up Likes. Coca-Cola’s branding is predicated on a spread message of refreshment, and they did accomplish this very well. Finally the company did a great job of showing how it has created entertaining commercials and promotions based on their innate expertise in consumer products branding.

The Forms Of Femininity In Shakespeare English Literature Essay

The Forms Of Femininity In Shakespeare English Literature Essay Many modern critics claim that Shakespeare was a pioneering feminist. Shapiro claimed that Shakespeare was the noblest feminist of them all (Shapiro,1994,p111). Whilst this claim is supported by various Shakespearean works, this essay will consider that whilst his works can be interpreted as displaying feminist attitudes, whether these females are punished for displaying this transgressive behaviour. Over the centuries various empires and societies, such as classical Rome and ancient Egypt, were been built upon the foundation of a patriarchal society. These societies were sustained through the oppression of women, as they were continually treated as second class citizens, which pushed women towards acts of rebellion when they felt particularly mistreated. These settings therefore made an excellent backdrop for Shakespeare to project the attitudes of a male-dominated seventeenth century society. This technique occurs throughout Shakespeares plays, but is particularly evident in Titus Andronicus, where Tamora is motivated to act against a patriarchal society by the restrictions that she is forced to adhere to. Her actions are then punished by further repression, depicting the infectiveness of her actions against the dominant patriarchal order. Antony and Cleopatra also illustrates this battle of femininity against a patriarchal society, using Romans once again to represent the domineering male force. Shakespeare allows both Antony and Cleopatra to break free from their stereotypical roles by inverting their genders, to create two characters that possess traits from both sexes; so they refuse to fit into their traditional roles. Lastly I will look at Gertrude in the Hamlet, where Shakespeare depicts the effects of one womans transgressive actions on the patriarchal order. To appreciate why the actions of women in these plays are so subversive, and to comprehend the reactions of the male characters in the plays, it is vital to understand the position of women in Shakespeares society. Despite that both of Shakespeares plays were not set in the seventeenth century, his depiction of women would have been influenced by the society in which he lived. The general view was that there was a hierarchy of genders, with males at the top, in Miltons words Not equal, as their sex not equal seemed (Milton, 2008, p41). Society established woman as weaker, inferior and in need of masculine guidance and this was voiced as firmly by women, as by men (Keeble,1994,106). This essay will portray how the female characters transgressed from their stereotypical roles, and consider how and more intriguingly, why, these characters were punished for their perceived transgression. Shakespeares Antony and Cleopatra is believed to have been written in 1606 after a distinguished sequence of tragedies including Othello, King Lear and Macbeth (Farrell, 2004, p23). Shakespeare uses the play to consider the effects of a patriarchal society, and skilfully inverts gender roles so that it is the male, Antony, that is the victim. The patriarchal society of Rome expects Antony to only display his masculinity, and not to succumb to feminine qualities such as passion, feelings and love. When he develops a powerful love for Cleopatra, Antony is no longer able to abide by the stifling society, where the role of lover is considered inferior to a mans political responsibilities. The opening lines of the play demonstrates the rising disapproval of Antonys unconventional, or feminine, behaviour which is not confined within the measure of patriarchy, Nay but this dotage of our Generals / Oerflows the measure (Shakespeare, 2001,1.1.56). The males view Antonys dedication to Cleopatra as disgraceful, His captains heart become the bellows and the fan / To cool a gipsys lust (Shakespeare, 2001, 1.1.22). Antony also occasionally judges himself by these standards of patriarchy, such as at the end of the play where he is miserable and shamed by his reduced political power. He then becomes envious and irrational and claims that Cleopatra has emasculated him, O thy vile lady, / She has robbed me of my sword (Shakespeare, 2001, 4.14.2). Eventually Antony chooses love over political power, as Antony is not debased by his loss of power, but rather, through his love of Cleopatra develops a stronger sense of manhood, ran alternative masculinity(Woodbridge,1994,p34). However the reaction of the males within the Roman society shows that this feminine transgression is not suitable for a male in a patriarchal society. Whilst Antony displays feminine characteristics, Cleopatra transgresses her female role by exhibiting masculine virtues to counterbalance Antony and provide a relationship of surprising equality. Cleopatra, and the relationship, does not abide by the restrictions of a seventeenth century, patriarchal society. Their relationship blurs the roles of male and female by inverting gender roles, Cleopatra embraces masculine features, as Woodbridge states, Antony and Cleopatra can cross gender boundaries without losing their sex roles as man or woman (Woodbridge,1994,p45). This gender inversion is physically depicted in the scene where Cleopatra, wore his sword Philipan(Shakespeare, 2001, 2.5.30), this displays how Shakespeare clearly identifies masculine qualities within a female. Unlike many of Shakespeares female characters, Cleopatra dominates the play in terms of individual presence and theme. Also Shakespeare provided the audience with a real woman, as opposed to a stereotype, Velma Ri chmond claims further that in Cleopatra we can find Shakespeares finest embracing of the feminine(Richmond, 1991, p139). Cleopatra is a mixture of political prowess and sexual power; however this sexuality is condemned by the males in the play as she is referred to as a whore (Shakespeare, 2001, 1.1.1.32) and a strumpet (Shakespeare, 2001, 1.1.1.32) throughout the play. However this sexual power is presented positively on occasion, such as Enorbarbuss description of her: Age cannot wither her,   Nor custom stale her infinite variety. Other women cloy   The appetites they feed, but she makes hungry Where most she satisfies. For vilest things   Become themselves in her, that the holy priests Bless she is riggish. (Shakespeare, 2001, 2.2.43). Cleopatra declines to obey to the stereotype of a woman created by a patriarchal society, and uses her natural sexuality to gain power rather than allow it to be detrimental to her character. She also is intent on accomplishing a political role, despite the objections of the patriarchal men. This is clearly depicted when Enoebarbus attempts to stop her from carrying out her political role, and Cleopatra responds in a furious tirade: A charge we bear ithwar, And as the president of my kingdom will Appear there for a man. Speak not against it. I will not stay behind (Shakespeare, 3.4.44) Cleopatra therefore forces her admittance into the male arena against the wishes of the patriarchal society. Obedience and silence were very much part of the patriarchal conception of femininity, a conception of which Cleopatra refuses to adhere to. She contrasts the traditional silent woman; Cleopatra ensures that her voice is heard. She mocks Antony and quarrels with him. Challenging him with a masculine aggression when they argue I would I had thine inches. Thou shouldst know/ There were a heart in Egypt(Shakespeare, 2001, 1.3.10). Spirited and passionate, such displays of assertion as her physical attack on the messenger informing her of Antonys marriage to Octavia are a far cry from the passive silent role of the feminine in patriarchal society. In passionate disbelief and anger, she draws a knife on the messenger and strikes him with her bare hands. Charmian tries to appease her by telling her Good madam keep yourself within yourself (Shakespeare, 2001, 2.5.55), but Cleopatra e scapes the bounds of self-composure and the repression of self-hood. Shakespeare uses Cleopatras death to portray her final act of disobedience against the patriarchal society, as she emphasizes her individual identity. Her death develops into a victory over Caesar, who symbolises patriarchal Rome, as when the guard is confronted with the sight of her death he exclaims Caesars beguiled(Shakespeare, 2001, 5.2.33). Cleopatras death allows her to rise above the repression of society; she embraces her death as positive rather than with sadness: My desolation does begin to make a better life . . . And it is great   To do that thing that ends all other deeds, Which shackles accidents and bolts up change (Shakespeare, 2001, 5.2.76) Even in death Cleopatra merges both feminine and masculine features, as she declares to take on male qualities of rationality and strength, I have nothing of woman in me. Now from head to foot/ I am marble constant (Shakespeare, 2001, 5.1.22). She chooses to reject the traditional feminine qualities of water and the changeability of the moon (Ott,2001,p21) and changes herself into air and fire (Shakespeare,2001, 5.1.43). Therefore she embraces masculinity and Rome by dying in the True Roman fashion (Ott,2001,p20). However Shakespeare is also able to illustrate her portrayal of the power of womanhood, by adapting the image of death into a portrait of sensuality and motherhood. The pain that she suffers is described as a lovers pinch (Shakespeare, 2001, 5.1.10) and the asp is depicted as a baby at my breast/That sucks the nurse asleep (Shakespeare, 2001, 5.1.9). Her death is so poignant that even Caesar, the symbol of patriarchy, acknowledges her valour and the irrefutable dignity of the woman who Took her own way (Shakespeare, 2001, 5.1.68). This representation of womanhood shows how Cleopatra transcends the stereotype of women in Shakespeares time. Despite that she meets her death at the end of the play; Shakespeare ensures that her mixture of masculine and femininity is ultimately respected by Caesar. She escapes punishment for displaying masculine traits, and hence transgressing her role of female, by having the power to take her own life. The respect shown by Caesar is perhaps Shakespeares own view, that this woman, who refuses to abide by the role that a patriarchal society has given her, should be admired. The description throughout the play of Cleopatra shows her in a strong and positive light In Titus Andronicus, the character Tamora does not abide by the role of a proper woman in a seventeenth century society. Tamora feels as though she has been ill-treated and repressed by the acts of a patriarchal society. Her actions in the play are an attempt to gain some kind of equality, however ultimately she meets her death as a consequence, perhaps proving the futility of such resistance in a male dominated landscape. The death of Tamoras son Arlarbus, we have performed/Our Roman rites: Alarbus limbs are lopped/And entrails feed the sacrificing fire (Shakespeare, 2001, 1.1.145) serves as the basis of the plot, as Tamora plots her revenge on Titus for this act of barbarity. However Tamora must establish herself within the patriarchal society to gain the necessary power to exact her revenge. This movement corresponds to the masculinisation of her character; as Lavinia says to her O Tamora, thou bearest a womans face, before being interrupted (Shakespeare, 2001. 2.2.135). This disruption of normative gender traits in part relates to the threat Tamora poses as a sexually experienced woman, compared to the submissive Lavinia. This factor, combined with her visibly feminine position as a mother, leads Titus to form his unique, cannibalistic strategy for revenge. The insult that Lavinia throws at Tamora is based upon the presumption of a binary system (Ott, 2001, p77). Lavinia is the obvious stereotypica l female; this is evident from the beginning of the play where she is the victim of a patriarchal struggle and the bargaining chip (Ott, 2001, p77) in a matrimonial dispute. Tamora contrasts Lavinia, in that she possesses the sexuality and body of a woman, but as revenge consumes her she abandons the restrictions placed upon her and transgresses her feminine role. Tamora and Lavinia serve as polar opposite representations of women, the active Tamora and the passive Lavinia. Shakespeare effectively gives a platform to question gender identity within the play: When agreed-upon identities or agreed-upon dialogic structures, through which already established identities are communicated, no longer constitute the theme or subject of politics, then identities can come into being and dissolve depending on the concrete practices that constitute them (Butler,2004, p28) This is relatable to Tamora as her character is a stereotypical woman that has been unhinged by her vengeful actions. The obedient identities, which come into being and dissolve(Butler, 2004,p28), rely upon the supposition of other characters; most strongly in the character of Tamora, as the volatile nature of her character is shown to be based upon her visual female features, and the performative expectations set upon her as a woman. According to Butlers theory the continuing violence and vengeance compromise the concrete practices that create identity. The incessant compliance to the female role shown by Lavinia, after her rape and maiming, seal her fate as she is killed by Titus at the end of the play. Whilst Tamoras choice to refuse the female role ensures that she meets a similarly grisly fate. Shakespeare uses both female characters as bodies on which he can project the power of a patriarchal society upon, as Tamoras rejection of it is contrasted to Lavinias acceptance of it. Tamoras clearest rejection of the patriarchal society is her sexual freedom, as Renaissance society viewed women as possessed of a powerful, potentially disruptive sexuality (Henderson, 1985, p66). An example of this disruptive power is when she gives birth to a child fathered by Aaron, the child is described as as loathsome as a toad/Amongst the fair-faced breeders of our clime, (Shakespeare, 2001, 4.2.59). This suggests that the child has a mixed ethnicity; her transgressive actions are damned by the patriarchal society: DEMETRIUS: By this our mother is for ever shamed. CHIRON: Rome will despise her for this foul escape. NURSE: The emperor in his rage will doom her death. (Shakespeare, 2001, 4.2.111) Society may have had a different reaction if Saturninus had been culpable of having a secret child, however as Tamora has shown her sexual freedom through her actions, she will be condemned. Her promiscuity marks her as a threat to the male controlled society as it signifies that she will not allow a man, or society to control her. Her control over men is demonstrated repeatedly as she manipulates Saturninus, Aaron and her sons. Her affair with Aaron is a direct attack against the oppression the Romans would attempt to force on her. Tamoras reaction to her newborn son is a fascinating example of female independence; she realizes the danger that giving birth to a mixed race, bastard child will place her in and she refuses to be caught in this trap. Tamora instead opts to save herself, by sacrificing her child, The empress sends it thee, thy stamp, thy seal/ And bids thee christen it with thy daggers point (Shakespeare, 2001,4.2.61); while this action seems cruel and heartless it is st ill a self-governing move. Women were expected to be wives and mothers, and a womans child should be her most cherished possession In Titus Andronicus Shakespeare uses both of the main females bodies as physical metaphors for the dominance of males in society. Lavinias body is used as an inscriptive site; Titus asks Saturninus Was it well done of rash Virginius/To slay his own daughter with his own right hand/Because she was enforced, stained and deflowered? (Shakespeare, 2001, 5.3.25) before carrying out the duty of Roman patriarchy. The laws of men are written upon Lavinia, with her stumps, disfigured mouth and knife wounds. Tamoras body effectively transforms into a vessel, as when she dies her stomach is filled with her sons remains, the punishment that Titus finds compulsory for transgressing against the patriarchal law. Whilst Tamora is punished harshly for her transgression, Lavinia also suffers despite fulfilling her role. In Shakespeares Hamlet, there are two main female characters. Ophelia embodies femininity, as she obeys the patriarchal society that cares for her and flourishes within its strict boundaries. Gertrude juxtaposes Ophelia, as Shakespeare uses the same technique found in Titus Andronicus, whereby he uses Tamora and Lavinia as a binary pair to highlight the effect of patriarchy on both the passive and active. Gertrude is negating to the traditional standard of femininity, her rejection of her gender role eventually leads to the collapse of the patriarchal ordered power structure as well as her own demise. Ophelia is shown to be willing to comply to the patriarchal society, for example when Polonius instructs her not to see Hamlet anymore, she replies I shall obey, my lord, (Shakespeare, 2003, 1.3.139). Gertrude contrasts her attitude and defies the expectations of her role as a woman; she is not admired for her beauty, and most importantly she does not attempt to hide her sexuality. When she marries Claudius, Hamlet accuses her of living in in the rank sweat of an enseamed bed (Shakespeare, 2003, 3.5.91). Whilst Gertude may be hurt by these words, she does not deny his accusation. She recognises her identity and does not attempt to lie and conform to what society and Hamlet wants her to be. Gertrude shows more transgression from her feminine role as she rebels against religion by marrying her own brother as this was considered incestuous as Claudius marries his sometime sister. Gertrude is duly punished for her transgressive actions at the end of the play ,as she insists upon drinking poisoned wine despite her husband informing her do not drink(Shakespeare, 2003,5.3.122). It is fitting that her final act of defiance leads to her downfall. She falls dead, revealing Claudius plan and assuring his death. Her disobedience is responsible for causing the death of the king and the collapse of the patriarchal hierarchy. Because of her powerful political position, Gertrudes refusal of her prescribed role has grave consequences. The patriarchal nature of the social order emphasizes and rewards the obedience of women. Butlers theory can again be applied to Ophelia, as she commits suicide when she loses her father, as he is the source of both order and authority. Her identity dissolves when he is gone as his patriarchal views where the concrete in her life, and her personality. Gertrude meets her death as she refuses to bow to authority. She transgresses from her role as a woman by rejecting it and openly exuding her sexuality, similarly to both Tamora and Cleopatra, and is punished for her continued disobedience when she accidentally poisoned. Shakespeares punishment of female transgression is a complex subject to surmise. Whilst the three transgressive female characters in the three plays all meet their death, and hence can be considered to be punished by Shakespeare for transgressing their feminine role, it is not that black and white. Cleopatras death differs from both Tamora and Gertrudes death as she retains the power that she exhibits throughout the play, by taking her own life. Whilst Tamora and Gertrude are punished for transgressing their female role, Cleopatra escapes this fate Caesar, and shows respect for the woman who Took her own way (Shakespeare, 2001, 5.1.68). This could be construed as Shakespeare implying that women should not be chastised for not conforming to the standard female role, but instead be respected. This creates an intriguing dilemma when reading Hamlet and Titus Andronicus as Tamora and Gertrude deaths are not of their own will, and it can be interpreted is their punishment by society for th eir overt sexuality and disobedience to the patriarchal order. However both women are joined in death by their polar opposites in Ophelia and Lavinia, two women who complied implicitly with the rules of society, and fulfilled their expected role. This essay has considered that by applying Butlers theory, it can be concluded it is because of Tamora and Gertrudes transgression that women who obey society are harmed when it is brought down by others. This makes the two women culpable for their deaths, and adds another dimension to the debate as these women have been punished, yet they did not transgress from their prescribed role. This leads me to conclude that whilst some critics may laud Shakespeare as the first feminist, his ultimate stance is one of confusion. Whilst Cleopatra is presented as a woman able to embody both male and female attributes, she ultimately dies, even though it is by her own hand. Tamora and Gertrude also meet their death for transgressing their role; hence my conclusion is that Shakespeare displays the punishment of these women to show that their society is not ready to accept a woman like Cleopatra who is shown to be equal to man, as seventeenth century society is still stuck in the same rigid, patria rchal power structure as depicted in ancient Egypt. His presentation of her is undeniably one of admiration, which leads me to conclude that his punishment of women, innocent or guilty of transgression, is a depiction of a society not yet ready for a trasngressive woman, equal to man and that in seventeenth century society Women who comply with the social order are lost without it; those who defy it can know no other fortune than to be lost within it( Dollimore, 2003, p211).

Lucille Ball :: Art

Lucille Ball Lucille Ball was the most loved television comedienne of her time. She was an American icon and is considered the first lady of television. With her strong work ethic and her determination, Lucille not only changed the face of television, she also paved the way for a lot of other female actresses. In 1940, Lucille Balled married her Cuban born husband Desi Arnaz. Together they developed the I Love Lucy show, which became one of the most popular sitcoms of all time. Although Lucille and Desi were set on doing the program, they had to overcome a few obstacles first. For instance, a woman had never had the starring role in a television sitcom and the networks were not sure that Lucille could carry the show. The major obstacle, however, was her marriage to a Cuban. This would be the first time on a network television that a couple would be inter-racial. The networks were positive that no one would believe that Lucy was married to a foreigner. Lucille and Desi had to go on tour the summer before the show started to prove that the American public would receive them. Contrary to the networks belief, the public did accept them and the show began in 1951. The I Love Lucy show also had a couple of other "firsts" in network programming. Lucy and Desi decided to film the series instead of doing it in front of a live audience. Because each episode was on film, they could reshow any episode at any time. They basically invented the term "rerun". When the series ended, they sold the show to independent stations and made millions. This set the pattern for all of television. Also, for the first time ever on small screen, the lead character became pregnant. This worried the network superiors a lot. They were again afraid of the reaction of the American public. They felt that people would not want to see a pregnant woman on television. After consulting with censors and several clergymen, the network decided to go ahead with the show. The only affect it had was to bring in an even larger audience. It was a national event, on January 19, 1953 when Lucy Ricardo gave birth to Little Ricky on television and Lucille Ball gave birth to her second son on the same night. The success of the show was unparallel.

F. Scott Fitzgeralds The Great Gatsby :: essays research papers

The corruption of the American Dream The Great Gatsby takes place during the 1920's and it is a time when the old values and the new are in a battle with one another. The Great Gatsby has characters who believe in the American dream and those who are corrupting the dream in prosuit of wealth and personal gain.   Ã‚  Ã‚  Ã‚  Ã‚  The character, Nick is the perfect example of those with the faith in the existence of the dream. He is part of the group who believes in the old values and the belief that ones own hard work will at the end deliver rewards. He comes east to experience the new and exciting world of New York, yet he does not seem to belong to this part of the world. He although comes form a wealthy family chooses to make his own fortune He ' All my aunts and uncles talked it over as if they were choosing a prep-school for me and finally said 'Why—ye-es'; with very grave, hesitant faces.';(P.7) One the other hands though, Jay Gatsby is the dream killer who is involved with men like Meyer Wolfsheim. Wolfsheim was the man responsible for fixing the 1919 World Series. Gatsby has committed crimes in order to win love of Daisy. It is strange that Nick a man who despises men like Gatsby at the same time admires him. '…It is what prayed on Gatsby, what foul dust floated in the wake of his dreams that temporarily closed out my interest in the abortive sorrows and short-winded elations of men.'; (P.6-7) Daisy and Jordan are also characters who contribute in the corruption of the dream. Jordan is the dishonest golfer and opportunist who will do whatever it takes to be successful. F. Scott Fitzgerald's The Great Gatsby :: essays research papers The corruption of the American Dream The Great Gatsby takes place during the 1920's and it is a time when the old values and the new are in a battle with one another. The Great Gatsby has characters who believe in the American dream and those who are corrupting the dream in prosuit of wealth and personal gain.   Ã‚  Ã‚  Ã‚  Ã‚  The character, Nick is the perfect example of those with the faith in the existence of the dream. He is part of the group who believes in the old values and the belief that ones own hard work will at the end deliver rewards. He comes east to experience the new and exciting world of New York, yet he does not seem to belong to this part of the world. He although comes form a wealthy family chooses to make his own fortune He ' All my aunts and uncles talked it over as if they were choosing a prep-school for me and finally said 'Why—ye-es'; with very grave, hesitant faces.';(P.7) One the other hands though, Jay Gatsby is the dream killer who is involved with men like Meyer Wolfsheim. Wolfsheim was the man responsible for fixing the 1919 World Series. Gatsby has committed crimes in order to win love of Daisy. It is strange that Nick a man who despises men like Gatsby at the same time admires him. '…It is what prayed on Gatsby, what foul dust floated in the wake of his dreams that temporarily closed out my interest in the abortive sorrows and short-winded elations of men.'; (P.6-7) Daisy and Jordan are also characters who contribute in the corruption of the dream. Jordan is the dishonest golfer and opportunist who will do whatever it takes to be successful.

Verbal Communication

Verbal communication is essential in conveying and understanding ideas, thoughts and concepts. However, communication can get a bit complicated if care isn't taken to limit distractions that will hinder the exchange of dialogue. Communication is categorized into two groups. Verbal involves the use of words to communicate a message. Non-verbal involves body language to convey an idea or thought. Effective communication means making brief and concise statements. The best way to get your point across to the largest audience is through language free of jargon and unnecessary verbiage.Effective dialogue is an exchange of ideas in which listening is just as important as talking. A good listener is someone who not only hears what the speaker is saying, but psychologically participates in silence by attempting to decode and understand the messages while also formulating questions and statements to build the conversation. Good listening takes concentration. Verbal communication can break down if the speaker sees that the listener is not paying attention. ?Verbal communication is essential in conveying and understanding ideas, thoughts and concepts.However, communication can get a bit complicated if care isn't taken to limit distractions that will hinder the exchange of dialogue. Communication is categorized into two groups. Verbal involves the use of words to communicate a message. Non-verbal involves body language to convey an idea or thought. Effective communication means making brief and concise statements. The best way to get your point across to the largest audience is through language free of jargon and unnecessary verbiage.Effective dialogue is an exchange of ideas in which listening is just as important as talking. A good listener is someone who not only hears what the speaker is saying, but psychologically participates in silence by attempting to decode and understand the messages while also formulating questions and statements to build the conversation. Good l istening takes concentration. Verbal communication can break down if the speaker sees that the listener is not paying attention. ?Verbal communication is essential in conveying and understanding ideas,  thoughts and concepts.However, communication can get a bit complicated if care isn't taken to limit distractions that will hinder the exchange of dialogue. Communication is categorized into two groups. Verbal involves the use of words to communicate a message. Non-verbal involves body language to convey an idea or thought. Effective communication means making brief and concise statements. The best way to get your point across to the largest audience is through language free of jargon and unnecessary verbiage.Effective dialogue is an exchange of ideas in which listening is just as important as talking. A good listener is someone who not only hears what the speaker is saying, but psychologically participates in silence by attempting to decode and understand the messages while also fo rmulating questions and statements to build the conversation. Good listening takes concentration. Verbal communication can break down if the speaker sees that the listener is not paying attention.