E-Business Essay Example for Free

E-Business Essay A Brick and Mortar business is a physical store or office usually referred to by people belonging to the online network. It is very important to know that Brick and mortar establishments have several advantages compared to online businesses. They are less likely to disappear overnight, and hence people have more trust and assurance with them. People are more likely to physically meet the businessmen and respond with them in case an issue arises. In case of any problem, the customer would like to meet a senior and responsible individual from the company (such as a manager or the executive) and resolve the issue. However, having a brick and mortar business alone would have several problems. People from other areas (other than the local area) would not be able to access the services of the company. Traveling to the office and doing business could lead to a lot of stress and waste of time and resources. The process of doing an offline business is highly manual. Hence, it would be ideal if the company has both, an online business and a brick and mortar business (to supplement the needs of each forms of business) (Teo, 2003 Osgoodby, 1996). Several travel companies such as Expedia, Hotwire. com and Cheaptickets. com, operated brick and mortar services and soon began to launch their own websites. This was basically done to alter the supply chain (various processes and technologies that existed between the supplier and the customer whilst providing the services were altered in a systemic manner). The web enabled services form the center of all digital activity of the company and could provide cost-effective services. The online services provide the companies with a lot of flexibility in providing their services. The businesses are constantly in strong control over their services. Launching online services would seem to improve the efficiency and would provide a lot of benefits. Web technology provides the company an opportunity to modify the business strategy without spending much in terms of financial resources. The company is in a better position to compete with others. The speed at meeting the demands of the customers was drastically improved by having online services, as business could be conducted in an organized and efficient manner. Customers were in better control to make decisions. Studies have shown that the customer satisfaction levels drastically improved. Besides, the businesses were in better control to manage their operations and logistics. The companies were in a better position to sell their products or services faster to a much more global customer network. The paperwork required to conduct online business was minimal. Companies were also able to showcase their products better through online means (InfoScaler Technologies, 2004).

The History And Background On Martha Graham

The History And Background On Martha Graham Martha Graham, the outstanding 20th century dancer, choreographer and teacher was born on May 11, 1894 in Pittsburgh, Pennsylvania as one among the three daughters of George and Jane Beers Graham (Martha Graham, 2010). During her life time she spent most of her decisive years on the west coast region. Media have often regarded Martha Graham as one of the well recognized dancers and choreographers ever lived in America. Martha Grahams father was a psychiatrist who concentrated much in his study and analysis of physical movement. He was a third generation American of Irish descent and her mother Jane Beers was one of the tenth generations of puritan Miles Standish. Dr. Graham and family had a high standard living because of the negotiable salary they saved from their works. The Graham family had a reputed position in the society on account of their high standard living and good educational background. From the very tender age itself, Martha had the support of her family in matters rela ted to education and career opportunities. Though her family was ever ready to provide her excellent guidance in education, Martha preferred her career as a dancing performer-disapproving her parents wish. After the completion of her educational career from Cumnock School, a junior college, she enrolled in the Denishawn Studio, a dancing school operated by Ruth St. Denis and Ted Shawn (1891-1972) (Martha Graham, 2010). Analysing the biographical note of Martha, it is identfiable that after getting enrolled in Denishawn Studio, she devoted herself entirely for dancing and choreography. She married dancer Erick Hawkins in 1948 but their marriage proved to be failure and divorced in 1954. Later, as we see, she became proficient in dancing and tried her best to attain the highest position in this field. She focused her attention essentially in performing arts and practiced much by contributing her own methods to dancing. She tried her preeminent to open the new way for modern dance. Special attraction/feature of her dancing Martha Graham was a wonderful performer and good choreographer in America. Her choreography is very surprising and amazing to viewers that she created new style of body movements and facial expressions. While observing Marthas performances, it is well evident that she always attempted to expose real passion and human experiences which helped her to stand aloof from other performers of her time. Martha Grahams dance has often been compared to Picassos painting and Stravinskys music, and so on. One may not feel it as an exaggeration to reveal that her choreography and dance performances are incredibly attractive and stunning. Her contributions have transformed to different art forms which exerted notable influence in changing the old method of dancing. Marthas innovative style of dancing has paved the way for expanding the style of word around dancing. She expressed herself very liberally and truthfully in almost all her dance performances. It was the sincere attempt from her part to d evelop dancing profession resulted for the establishment of Martha Graham Dance Company in 1926 (Martha Graham Center of Contemporary Dance, 2006). As her profession was dancing, she could compose many dance programs. Her dance company offers support to the entire American dance students by including other brilliant dance teachers also in her dance troupe. Freedman (1998) rightly enlists Grahams performance when he writes, Graham invented a revolutionary new language of dance, an original way of moving that she use to reveal the joy, passions, and sorrows common to all human experience. She had a genius for connecting movement with emotion. Martha Graham is not only a resourceful dancer but also an excellent choreographer. Graham created new trends and attractive style for dancing by reminding the fact that dancing has significant role in society as a pure method of entertainment. Dance is a one of the important and transitory forms of expression. Martha Graham attempted to convey her ideas so naturally and translated these ideas to expression with facial and body movements. Graham strongly believed that body and facial expressions must be there in an excellent dance. Graham controlled her body movements and facial expressions with music. These movements attracted the attention of many modern observers and as such, they accepted this new style and recognized this performance as a modern dance. A good dance performer should be capable of creating different types expressions on his/her face. The idea produced by the dancing body can include physical identity and physical representations of thoughts. So Martha Grahams new style of dancing can be considered as a representation and result of her thoughts. The performer and choreographer Martha Graham produced different gestures images, stances and poses. She had also included the physical representation of the feelings, moods and impulses. These styles or movements attracted a great deal of audience. Marthas Dance is a real representation of her personality- expression, and it conveyed different messages. Majority of the modern and traditional dancing forms tell a story which clearly coveyed the observer a message. Choreographer Martha Graham expressed her ideas in different ways and in different style. Thus one can infer that most of her performances were self expressive and self explanatory. During her life span, Graham had composed and presented a large number of dance programs. Her 180 dancing performances in America within the period of fifty years acknowledge this fact. She had won many awards and achievements. Some of them include the Kennedy Center Honors in 1978, the French Legion of Honor in 1984 and presidential Medal of Freedom in 1976. She could maintain her status as a good dancer and choreographer till the end of her life. Her last dance performance, Maple Leaf Rag presented in 1990, a year before her death, was also a grant success. It is such grant performances that earned her the name, 20th century revolutionary artist. She has exerted a significant influence in relieving the dance form from the traditional methods or concepts, presented with comparatively dawdling movements. 20th century dance forms are fast and it also tells the theoretical form of the story instead of merely retelling a story. Contribution to dancing Graham had given remarkable contribution to dancing field by developing distinctive style of training. She founded Martha Graham Dance Company, one of the oldest modern dance groups in America, which provides the best training for new generation dancers and choreographers. Martha Grahams new techniques and modern methods are really helpful to create classical ballet in the world. She avoided traditional and old methods, techniques and steps of classical ballet. Then her dancing form of classical ballet includes natural motion and music. She established different type style of dancing such as mobile scenery, symbolic props, and etc. Vision of the Apocalypse is the first large group piece of Martha Graham and it was performed in 1929. Other remarkable contributions are Dance Repertory Theater in New York in 1930 and Bennington School of Arts in Vermont, and so on. Her students and her co-worker helped to spread her ideas and style in the rest of the world. What was her inspiration? Though there are different things that attracted Graham to dancing, the most important among them were the classical mythologies she read. Other inspirations are the American past, biblical stories, historical figures, contemporary social problems, poems, stories, and so on. These motivations really helped her to develop new ideas and thoughts. These inspirations facilitate to found new music and gradually she won in her attempts to bring out new movements to express her own ideas.

Marketing Analysis of BQ | SWOT

Marketing Analysis of BQ | SWOT Introduction A strategy is developed by a consideration of the resources of the organisation in relation to its environment, the prime purpose being to add value Dobson (2004). According to Stredwick (2008), Strategic analysis is concerned with the strategic position of the organisation. It consists of the organisations values, culture, resources and its environment. It tackles the following questions: what are the key characteristics of the organisation, what changes are going on in the environment, and how will these affect the organisation and its activities. In addition, a detailed internal and external environmental analysis including an assessment of culture enables the organisation to make a strategic choice and also help in the strategic implementation. Therefore, the report will use different tools such as SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis in relation to Michael Porter five forces analysis to highlight where BQ (UK) is, and the environment it operates in, is strategically and where it could be in the future and the nature of competition. It looks at internal factors, the strengths and weaknesses of BQ, and external factors, the opportunities and threats facing the business. Besides, PESTLE (Political, Economic, Socio-cultural, Technological, Legal and Environmental) analysis is another tool to be used to analyse the macro external environment. Johnson (1992) Cultural web will also be used for the assessment of BQ culture. BQ Profile BQ was the first national DIY retailer and has been in the DIY business for more than 30 years. Richard Block and David Quayle (BQ) wanted to bring value, longer opening hours and a broader product range to everyone. In the 1980s it bought the Scottish DIY chain Dodge City and eventually became part of the Kingfisher Group. Today, BQ is the UKs leading DIY and garden centre retailer and its stores offer approximately 40,000 inspirational home improvement and garden products for the homemaker, occasional to serious DIY and trade professionals. Swot Analysis of BQ UK Strengths, Weaknesses, Opportunities Threats (SWOT) analysis is a tool of environmental scanning aimed at analysing both the internal (strengths and weaknesses) and external environment (i.e. opportunities and threats) to see whether the organisation can seize new opportunities given its strengths and face new threats despite its weaknesses. Thus, a SWOT analysis is a well-rounded analysis which goes well beyond the internal environment. Strengths Leading brand and good reputation BQ is the number one leading brand in the UK and is twice the size of its competitor. It has a market size of  £31bn as regard to the size of repair, maintenance and improvement market. Being the number one position in the UK market, BQ has a major strength as they are ahead of their rivals. Furthermore, BQs reputation is strong and popular which means people view it with respect and believe in it, for example, BQ is supporting Prince Charles in his Preserve the Rainforest. Increased market share BQ has a market share of 14% where it employs 22,602 employees and has 321 stores in the UK (http://www.kingfisher.co.uk/index.asp?pageid=33 accessed [19/10/10]. Thus, BQ will continue to grow in the home improvement and garden sector. Their increased market share is a key to their success as it boosts reputation, profit and the value of the organisation. Constantly creating new, differentiated, Innovative and wide range of Products BQ offer around 40,000 products in stores. BQ also has its strong own-label such as BQ car boot protector, BQ Foot pump and so on. BQ has innovative, well displayed products and they are also continuing with their renewal programme which includes updating product ranges such as launching their first fair-trade products and designing more eco-products. Thus, BQs innovation keeps it a front-runner in the home improvement and garden centre as it is regularly re-launching and designing new products. Hence, having a product differentiation strategy makes BQ at a better competitive advantage. Sites BQ has some good positions and new opening opportunities. BQ has 321 stores in the UK. They also encourage more eco stores such as their eco flagship store is located in New Malden and boasts innovative developments such as 108 underground bore holes, 100 metres deep which heat and cool the store with energy from the earth. Moreover, for the first year 2010/11 half progress, three large and 1 medium stores revamp (kingfisher strategy progress, March 2010). Thus, this is a strength which shows the overall performance of the BQ. Adding value to the organisation Adopting Michael Porter (1985) value chain concept through all its primary and supporting activities, BQ Delivering Value programme of self-help initiatives is working well, meaning now it generates significantly higher profits and cash flow from its operations and a much better return on capital for its shareholders [www.kingfisher.com]. Technological strengths BQ have embraced technological advancement in their business. For example, it has their own website where customers can shop on line namely, www.diy.com, thus facilitating e-commerce. In addition, BQ intranet facility also helps in improving its internal communication system where policy and procedures of the company can be accessed to all employees. Furthermore, on the 4th august 2010, BQ has launched its first iDIY APPS which makes it easier for customers to get the job done by having BQ experts available for them whenever needed. It is new at apple store and free to download for I phone and I pad users. Moreover, a range of green technologies have incorporated into new stores at BQ. Good customer relationship management More than three million customers come at BQ (UK) doors every week. Thus, BQ has an extensive customer base, which is a major strength regarding sales and profit. Besides, BQ retain their customers by giving them the opportunity to create, design their own product according to their taste. BQ offer different types of discount for regular shoppers which also help in customer retention such as the diamond card which offer 10 % discount off to the over 60s every Wednesday off selected purchases or products, Trade Discount Card which also offers discounts for trade customers and Corporate Gift Cards which receive discounts for bulk spending. Effective Human Resource Practices BQ has been awarded again for the fourth year running the Gallup best workplace award. Besides, on the 22nd June 2010, BQ UK also scoops the top award at institute of internal communications [www.kingfisher.com]. BQ UK is also recognised for its constant emphasis on employee training in order to improve customer satisfaction. For example, 15 500 employees of BQ UK have completed a Retail Skills Level 2 NVQ or Home Improvement Knowledge Qualification awarded by City Guilds. BQ has a very experienced workforce which drives the organisation with knowledge and expertise. In general, we can therefore comment that BQ UK concentrate on the soft side of human resource management. They invest in people through good communications, teaming and training. A participative management style BQ has an organic or flatter organisational structure which reflects its culture. Employees are empowered and have freedom of expressing new ideas. Thus, BQ unlocks the potential of its employees. At BQ, they have been busy laying the foundations for future growth. For example, they recently launched a Dragons Den-style panel to help them filter new innovative and creative ideas from staff which is called the Innovation Den. This, therefore, encourages a culture of entrepreneurship and empowerment. Financial resources BQ has improved their financial performance; this can be proved by the key performance indicators such as the operating margin which has increased from 2.8% in 08/09 to 4.9% in 09/10. Thus, the rigorous focus on generating improved cash flow from operations, reducing the investment in working capital, whilst tightening controls over capital expenditure, has yielded a significant reduction in financial net debt [www.kingfisher.com ] Effective waste and recycling management Reducing waste help to improve efficiency of organisation, thus, so far BQ has 48 % less carbon emitted from waste. They have tried to manage their production in a systematic way through the use of technology. They encourage customers to return old products and packaging for recycling. Low threat of new entrance (one element of Porters five forces analysis) Being the market leader, having a market size of  £31bn, concentrating on product differentiation; economies of scale; having cost advantages; having high capital requirements and being part of kingfisher, the third largest home improvement retailer in the world, BQ, has low threat of new competitors. Bargaining power of suppliers: one element of Porters five forces analysis BQ maintain strong relationship with their suppliers, for instance, ensuring that their suppliers provide them with eco-friendly products. Thus, the bargaining power of their suppliers is low, which makes BQ having a competitive advantage. Weaknesses As per kingfisher business review, august 2010, BQ like to like sales has increased on seasonal products such as garden products; however, one weakness will be that sales of garden product will be reduced due to winter weather which will discourage customers to invest in their gardens. BQ website, diy.com, has a poor e-commerce ratings as they were ranked bottom overall, with customer scans of 50%. In addition, the site got only two star ratings for price and product out of five stars. Furthermore, they also have delivery issues; from over packaging and delays to time slots which shows how BQ is wasting both its time and resources and also reveals their inability to adapt quickly to change. Opportunities BQ is to expand its offer in to the trade market, with the triumphant trial of Trade Point stores in nine of its large UK branches. As customer tastes keep changing, for example many people prefer to use eco-friendly products, thus an opportunity will be to broaden BQs customer by offering several trials of new or expanded product categories. Thus, this will expand the product/service lines by BQ which could help them to raise sales and increase their product portfolio. In addition, products which are cash generators and are at the maturity stage on the product life cycle can finance the rising star at the growth stage and even the question mark that are at the introduction phase. To open more eco-stores, thus, meeting the companys aim of being a sustainable business. Integrate advanced ICT (information communication technology) in business process to improve efficiency and effectiveness such as having an ERP (Enterprise Resource Planning) system. Reinforce its web design to facilitate effectiveness e-commerce. Redesigned and reduced the size of packaging on a number of lighting products, removing significant amounts of plastic and polystyrene. This will help in handling waste appropriately. Further international growth. BQ has several stores in the UK and Ireland. It also operates in china. BQ has a number of highly skilled staff, which is an opportunity for them to explore as expertise of their staff can help B Q to bring the business forward. Threats Industry Rivalry (one element of Porter five forces analysis) Focus (DIY) Limited; Wickes and Homebase Limited are the top UK industry rivalry. Homebase limited is the second market leader in home improvement and garden centre retailer in the UK. Homebase with its sister company Argos (750 stores) booming rapidly, shows a recorded sales figure of  £1.57 billion 2009/10 and profit margin was  £41.2 million 2009/10 (www.homebase.co.uk). Although, BQ are going to open some Trade points, Homebase has already a robust supply chain partnership with Argos. Being the first one to introduce loyalty cards, Homebase have an advantage in retaining customers. Homebase allow customers to collect and redeem nectar points. Even BQ has a system of processing nectar points, but this is available only on their website, even though, points are spent, not collected. In addition, Homebase is also recognised for choice, style and customer service across the wider home enhancement market. In addition, according to the Observer (31st October 2010, by Zoo Wood), analysts verdict stated that Homebase is planning to buy Focus (DIY) limited, if the acquisition is confirmed, BQ would be facing big competitive challenges, and may even lose its number one market position in the UK. Thus, the nature of competition where BQ operates is fierce. Tax increases can place additional financial burdens on BQ Changes in the way consumers shop and spend and other changing consumer patterns could be a threat to BQs performance For example, during the recession, many customers buying behaviour pattern changes, most likely, they will not spend money in home improvement or garden products. In addition, wallpapers colour paint can also be changed according to the colour fashion trend. BQ could be threatened by the high bargaining power of customers that they can influence BQ pricing strategies. BQ is susceptible to slowing UK housing market. For example, in the UK, sales declined by 2.6% to  £4.3bn in March 2009, as the recession hit consumers upgrading their homes. In addition, Kingfisher state that UK home improvement market has fallen down which will not only affect the sales, but will also affect the companys profitability and performance. http://news.bbc.co.uk/1/hi/business/7965018.stm accessed [19/10/10]. Ultimately, when strengths, weaknesses, opportunities and threats are identified, BQ implement the three strategies which can be formulated: a) matching strategies: match strengths with opportunities; b) conversion strategies: converting threats into opportunities and/or weaknesses into strengths; c) creative strategies: they can also be creative and try to identify hidden strengths. PESTLE Analysis of BQ PESTLE (Political, Economic, Social, Technological, legal issues and Environmental) analysis is used as a tool to analyse the external macro environment. It deals with those six factors that affect the organisation. Although the items in a PESTLE analysis rely on past events and experience, the analysis can be used as a forecast of the future. Besides, Kotler (1998) claims that PESTLE analysis is a useful strategic tool for understanding market development or decline, business position, prospective and direction for operations Political Factors Employment legislation According to Balchin (1994), For employment legislations, the government supports retailers to provide a mix of job opportunities from flexible, lower-paid and locally-based jobs to highly-skilled, higher-paid and centrally-located jobs. BQ has a flexible workforce of 60%; BQ does provide work for a diverse of people, such as students; people aged 45 plus; and under 25. In addition, increasing the retirement age up to 66 year old by 2020 will make BQ to review its HR policies to formulate new strategies. Besides, due to the increase of tax (VAT 20%), BQ price strategies need to be reviewed. However, BQ has requested to the government and European Commission to reduce the VAT to 5% on energy saving products to make it affordable to all www.diy.com . BQ is working in partnership with the government to promote sustainable growth For example, BQ is helping the Government Launch of the Green Loan Pilot Scheme where BQ is partnering the London Borough of Sutton in an experiment of the governments new (PAYS) Pay as You Save Scheme www.crp-news.com . Besides, BQ is helping the government to provide security equipment at reasonable prices and as affordable as possible to secure 45,000 homes. Government also offers BQ with vouchers to help in preventing burglary (National Security). Thus, having a good relationship with the government may help BQ in the future, such as having tax breaks, good public relations and strengthen their reputation. Economic Factors Economic factors are of concern to BQ, as they are likely to influence demand, costs, prices and profits. One of the most significant factors of the economy is high unemployment levels which have mainly increased due to the recession. The recession causing an increase in unemployment has decreased the effective demand for many goods, adversely affecting the demand required to produce such goods. For example, in 2008 the UK home improvement market declined by around 4% as the economic environment worsened, impacting consumer spending. BQ was badly affected by the weak housing market, that have made them concentrate on different marketing strategies of how to attract; retain or acquire the customers. BQ GDP (Gross Domestic Product) estimates for 2010 is 1.5 % This really shows the contribution BQ has made to boost the economy by producing its product within the countrys border. A positive GDP also indicates an avenue for economic growth which leads to higher living standards and greater prosperity for individuals. It also supports businesses to be profitable, which creates employment and income. Increase interest rates by 4% in 2011 and an increase in inflation rates will affect both BQ and the consumers. Therefore, the economy is likely to experience falls in consumption and investment. Social Factors Shifts in values, culture and lifestyle Norms, values and paradigms form the socio-cultural environment. They have impact on corporate strategies. For example, there has been a shift of lifestyle where nowadays people are more concerned of the environment issues occurring, such as the Green House Effect, the widening gap of the ozone layer, and so on, thus, they are more prone to consume eco-friendly products which help in maintaining a sustainable environment. Thus, to adapt with this socio-cultural shift, has pushed BQ towards the being responsible to the environment and support ethical behaviour. For example, they have designed new eco products and open new eco stores by using green technologies, such as QUEST environmental management system. In addition, BQ social responsibility which can reflect upon its culture, are divided into four section: Their diversity strategy (value of respect for people), Environmental impact (life cycle and make up of products); Ethical (how and where to buy our products) and Community (their better neighbourhood approach). Demographic changes Demographic changes such as the ageing population and an increase in female workers have made BQ to review its employment policy, for example, this made them concentrate on benefits offered to older workforce. In addition, having an ageing population has also influenced BQ in developing different marketing strategies to retain older customers such as the diamond discount card which offer 10 % discount off to the over 60s. Source: Hogarth, T. and Michael C. Barth (1991) Moreover, families are nowadays having fewer children, and having an ageing population, will result in a shortage of skilled labours in the market. Thus, this had led to the recent introduction of legislations such as the entrepreneurs visa, point-based systems and working visa. Therefore, BQ should acknowledged these changes and review its employment policy accordingly. Education In order to promote children skills, BQ has launched its nationwide job done initiative by teaching children DIY skills as a curriculum for the future. In addition, to educate both women and men about the use of DIY tools, BQ has introduced its IDIY apps. Technological Factors Technology is a major micro environmental factor which has influenced the development of BQ products and services. The new technologies benefit both customers and the company: customer satisfaction increases as products are readily available, services can become more personalised and shopping more convenient (Data monitor Report, 2003). BQ utilises the following technologies: New tracking technology: BQ is using TaqMan operation campaign technology Decorating card technology Variety use of low carbon technologies including solar panels and ground source heat pumps for New Malden eco store. And, in the future, solar system can be used in most homes as a replacement for gas and electric heating. BQ joined SEDEX- a web-based system that provides a membership based data exchange where it provides them with greater visibility at all levels of their supply chain. Legal Factors Many government legislations and policies have a direct influence on the performance of BQ. For instance, Kingfisher retail board ensures that BQ adopt the code of practice to guarantee ethical business practices among its employees, suppliers, contractors and investors. For example, BQ has an anti-bribery and corruption policies and procedures in the light of the new UK Bribery Act 2010. The existence of powerful competitors with reputable brands generates a threat of intense price wars and robust requirements for product differentiation. The governments policies for monopoly controls and reduction of buyers power can limit entry to this sector with such controls as license requirements and limits on access to raw materials (Mintel Report, 2004; Myers, 2004). Thus to device politically correct pricing policies, BQ set reasonable prices for its products. Environmental Factors In 2003, there has been greater pressure on many companies and managers to recognise their responsibility to society, and act in a way which benefits society overall (Lindgreen and Hingley, 2003). Thus, in 2008, BQ signed a three year partnership with BioRegional to move towards becoming a One Planet Living business in order to reduce its impact on the worlds resources. BQ is awarded chain-of-custody certification for both Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification schemes (PEFC). In addition, Graiser and Scott (2004) state that in 2003 the government has planned to introduce a new strategy for sustainable consumption and production to minimise waste reduce consumption of resources and minimise environmental damage. Thus, this has pushed BQ in developing strategies such as making use of a new supplier measurement system call QUality-Ethics-SafeTy (QUEST) to ensure that the green policy is respected in accordance to the sustainability standards. However, BQ commitment is that they will force all timber products to be source certified, and also developed enforcing principles to engage its environmental campaign on suppliers. In this circumstance, question can be asked about power relations between BQ and suppliers: could other companies do what BQ is doing? Do BQ have that much power which it holds over its supply base? According to New (2003), he states that BQ does not have that power to change the way the supplier operates as green purchasing policies would vary between firms context. Assessment of BQ Culture According to CWL Hill G R Jones (2001), an organisational culture is the specific collection of values and norms that are shared by people and groups in an organisation and that control the way they interact with each other and with stakeholders outside the organisation. Cultural Onion What is right and proper? What the organisation should seek to achieve? The basic assumptions of the group The way we do things around hereCulture can be compared to an onion with three layers. Figure : Cultural Onion; source: Trompenaars Hampden-Turner (1997) Cultural Web One of the most commonly used ways of making sense of an organisations culture is to use the cultural web (Johnson, 1992). It is a schematic representation of the elements of an organisations culture in such a way that we can see how each element influences the paradigm. The cultural web theory is also a useful analysis for management as it represents the fundamental assumptions related to political, symbolic and structural aspect of the organisation. Figure : cultural web. Source: Johnson (1992) Cultural web theory application is an effective tool in assessing the cultural environment for BQ. As mention before, the cultural onion contains layers of norms, values, and paradigm and also the ways of doing business within and outside the company. Hence, the concept of cultural web is the demonstration of these actions taken for granted for understanding how they associate and influence the strategy (Veliyath and Fitzgerald, 2000; Johnson and Scholes, 2003). It is also used to bridge the gap between actual and desired culture through adaption of future strategies. Culture can be examined through the interpretations of how the organisation behaves, including, rituals, stories, structures, routines and systems. This shows the clues about the taken-for-granted assumptions (Paradigm). BQ has a very friendly, welcoming and supporting approach in the routine ways that shows how staffs behave towards each other, and towards those outside the company that can make up the way people do things. The control systems and measurements are continually under the management review to display the competence of the staff and bosses decisions. For instance, control systems on its quality of service, its strong environmental supply chain system, and the behavioural control of its staffs by having a good HR policy. The rituals of the organisations life are, corporate gatherings, the special events which BQ stresses what is mostly important and reinforce the way things are done. Symbols represent different basics such as Titles, Logos, uniforms or the type of language and expressions commonly used which becomes a shorthand image of the nature of the organization. BQ has already a recognised eye catching Orange colour as its logo as well as its uniforms. The brand and the logo signify a lot to people inside and outside the organisation. Nevertheless, BQ is recognised for using similar orange colour logo and store layout from the American giant DIY retailer, Home Depot, thus, the question is how innovative and unique is BQ as regard to its logo and brand positioning? What will happen to BQ if Home Depot comes into UK market? Power Structures are the core assumptions that contribute to the paradigm and are likely to be made by the most powerful management groupings in the organisation. And, as for BQ, its power relies in the environmental and ethics department, how to make people more committed to the environment and as well as to develop their core values. Continuous meetings and communication at every level of the organisations hierarchy signify a strong internal environment and a flat (organic) organisational structure. Conclusion The report entails a detailed environmental analysis of BQ including an assessment of culture. BQ had adopted influential identities by making their DIY model into a virus and outlaying it out into the culture via a range of channels: cultural sponsorship, consumer experience, political controversy, and brand extensions. The report has used mainly SWOT and PESTLE to conduct the environmental analysis. Although they are powerful tool for analysis, they do have some limitations. For example, they are only good for the person who makes it. For instance, in SWOT analysis strength can be seen as a weakness by another person. Thus, it lacks of validity and reliability. However, conducting an environmental analysis will help to formulate generic strategies for the company to have a competitive advantage. Furthermore, the industry life cycle can also be viewed as an extension of PESTLE analysis as it is a way of showing how certain PESTLE factors influence the development of an industry over time. For example, it was the changes of PESTLE factors that caused BQ to move from growth to maturity and back again. Besides, due to a dynamic environment, strategy formulation should be viewed as a route to continuous learning. The excellence of a formulated strategy and the speed of its implementation will hence depend on the quality of BQs intellectual and behavioural learning processes.

Lessons of Equality, Understanding, and Tolerance in Disney’s Pocahontas :: Movie Film Essays

Lessons of Equality, Understanding, and Tolerance in Disney’s Pocahontas Introduction [1] The children’s movie Pocahontas is an attempt by Disney to promote racial tolerance, equality, and understanding. Most of this movie is not historically accurate, yet an important message can still be learned using the characters from long ago. The first contact scene between Pocahontas and John Smith (0:28.34) demonstrates the importance of racial tolerance by showing strengths and weaknesses in both characters. By making neither character the sole initiator in this scene, there is no favoritism towards one culture or the other. Disney also uses symbolism in the surrounding environment and music to help support this point. The Exchange of Roles [2] Pocahontas and John Smith exchange the task of being the initiator in the first contact scene. After viewing this portion many times, it is clear that Disney wanted to create a first contact that demonstrates equality among the two cultures. Pocahontas and John Smith both show weaknesses and strengths, which deems neither character to be the superior race. Also, by exchanging the roles, each character is given a chance to show understanding and the desire to create a peaceful contact situation. An important message to children is that understanding is an essential element in creating a peaceful and communicative relationship between cultures and within cultures. [3] The scene begins with Pocahontas in the forest looking down at Smith drinking water at the waterfall. She shows interest in the different looking man and wants a better view. She begins a tiger-like creep towards a new lookout spot at which he catches her reflection in the water. Smith quickly hides and loads his gun so that he can be ready when the Native appears. This situation demonstrates curiosity in both characters as they seemingly â€Å"hunt† each other out. She is portrayed as an animal-like figure, trying to blend in with the surroundings. Disney is trying to show the strong relationship between Native Americans and the environment. Pocahontas’s creep also deems her as being the initial predator and Smith the prey. [4] The next exchanging of roles occurs when Smith jumps out from behind the waterfall to protect himself from any threatening forces. He is perceived as being very aggressive until he sees Pocahontas through the parting fog.

Essay --

Anti-Terrorism in the UK The United Kingdom stands out from the world with its distinctive anti-terrorism policy, which gives the government extended powers to arrest, detain, and supervise those believed to be potential terrorists beyond what many other countries find suitable (Feikert & Doyle 2). The UK’s legislation surrounding terrorism is the product of policy that has evolved over time as the result of attacks taken out on the UK itself as well as global events that highlight the need for protection. The government has put together a thorough policy in response to terrorism, as well as preventative measures in an attempt to prevent such events from happening in the future. However, some measures taken by the government are seen by citizens and global critics to violate individual liberties and infringe on privacy. While the safety of its citizens is the prime motive of such policy, some people have been left to feel discriminated against in their own country. While the UK’s anti-terroris m policy is no doubt comprehensive, including measures to pursue, prevent, prepare, and protect the people from the threat of terrorism, the government is going to have to deal with the controversy regarding discrimination in order to satisfy its citizens and prevent future homegrown terrorist attacks. Terrorism is a difficult subject to tackle as it is hard to define. There is no collectively accepted definition in either the legal, civil, or academic sense of the word (Panter 579). The government of the UK defines terrorism as â€Å"the use or threat of action designed to influence the government or an international governmental organisation or to intimidate the public, or a section of the public; made for the purposes of advancing a political... ...ent needs to take this situation into consideration when creating laws, especially those that restrict the liberties of individuals. The UK’s unique style of government and policy history places it in a distinctive position compared to the rest of the world when it comes to counter terrorism measures. The government has created new policies over decades, which have been notable in their restriction of liberties and privacies of its citizens. It has become a controversy as to whether this should be allowed in order to protect the population as a whole or if these measures are a violation of human rights. Such policy is risky in that it might make some who feel discriminated against or disconnected turn to terrorism. While the UK’s anti-terrorism policy is detailed and comprehensive, it must take this into account and deal with the controversy in future legislation. Essay -- Anti-Terrorism in the UK The United Kingdom stands out from the world with its distinctive anti-terrorism policy, which gives the government extended powers to arrest, detain, and supervise those believed to be potential terrorists beyond what many other countries find suitable (Feikert & Doyle 2). The UK’s legislation surrounding terrorism is the product of policy that has evolved over time as the result of attacks taken out on the UK itself as well as global events that highlight the need for protection. The government has put together a thorough policy in response to terrorism, as well as preventative measures in an attempt to prevent such events from happening in the future. However, some measures taken by the government are seen by citizens and global critics to violate individual liberties and infringe on privacy. While the safety of its citizens is the prime motive of such policy, some people have been left to feel discriminated against in their own country. While the UK’s anti-terroris m policy is no doubt comprehensive, including measures to pursue, prevent, prepare, and protect the people from the threat of terrorism, the government is going to have to deal with the controversy regarding discrimination in order to satisfy its citizens and prevent future homegrown terrorist attacks. Terrorism is a difficult subject to tackle as it is hard to define. There is no collectively accepted definition in either the legal, civil, or academic sense of the word (Panter 579). The government of the UK defines terrorism as â€Å"the use or threat of action designed to influence the government or an international governmental organisation or to intimidate the public, or a section of the public; made for the purposes of advancing a political... ...ent needs to take this situation into consideration when creating laws, especially those that restrict the liberties of individuals. The UK’s unique style of government and policy history places it in a distinctive position compared to the rest of the world when it comes to counter terrorism measures. The government has created new policies over decades, which have been notable in their restriction of liberties and privacies of its citizens. It has become a controversy as to whether this should be allowed in order to protect the population as a whole or if these measures are a violation of human rights. Such policy is risky in that it might make some who feel discriminated against or disconnected turn to terrorism. While the UK’s anti-terrorism policy is detailed and comprehensive, it must take this into account and deal with the controversy in future legislation.

William Wordsworth Essay -- Poet Poetry Wordsworth Papers

William Wordsworth William Wordsworth was born April 7, 1770, at Cockermouth in Cumberland, England. His poetry, and especially his poems on solitude, must have been heavily influenced by the death of his mother and the splitting up of his family when he was only eight (Kilvert 1). At that time, fate sent him to live in Hawkshead, England, where his teacher started him writing poetry. Wordsworth got his higher education at Cambridge, his memories of which play a part in his later poetry (Noyes 201). Fate again stepped in when, as a young man, he received an inheritance, which gave him the freedom to study literature. One might guess that this is when he first became part of the Romantic movement, (Pinion, 21). The poetry of William Wordsworth beautifully displays the characteristic themes of English Romanticism. Wordsworth's poems express basic feelings and soaring emotions, idealize the simplicity of rural life, portray the glories of nature, and give flight to the imagination, with bold symbols, colorful imagery and high ideals. It is perhaps, the simple expression of feelings which most clearly underlies Romanticism (Pinion 22). Nowhere is raw, uncomplicated feeling better put in words than in Wordsworth's poems. There developed what has been called his "visionary imagination." His collections of poetry include "Lyrical Ballads," "The Prelude," and "The Excursion." The beautiful poetry of Wordsworth is a good example of English Romanticism. Four characteristics of romantic poetry are: putting strong feelings into words (Abrams,145); using the power of imagination (Pinion, 142ff); showing the joy of solitude (Abrams, 74); and giving a sense of the supernatural or the strange (Bush, 44). I have chosen to discuss a poem ... ...ur past happiness, rather than feeling sad. Happy memories make being alone a joy. We have only to close our eyes and think of the most beautiful sights we have ever seen. It is noteworthy that the golden daffodils are seen as gleeful and are "jocund company." They bring joy and happiness to the lonely poet, and it is the happiness that he remembers. With the gift of memory, his heart may even "dance" with the flowers. Now, his solitude is not just bearable, but full of pleasure. Thus, Wordsworth's poems show characteristics of romantic poetry, in general. Two of the themes almost come together into one-- the joy of solitude and the power of imagination. The third theme of the super natural gives a strange quality to some of the poems. However, the fourth theme, the strong expression of feeling, is most important and, in a way, includes all of the other themes.

Ford Motor Company Case Study Essay

Question 1. During the year 2006, Ford Motor Company suffered its biggest operating loss to date at the cost of $12.6 billion. A year later in 2007, things didn’t improve much as Ford posted a $2.7 billion loss. This corresponded with increasing deterioration in market share, with the majority of these losses being captured by other competitors. Ford had seemingly fallen down a slippery slope, and found itself in a hole it was struggling to surface from. This was all gearing up to the three-year recession that hit the U.S. and Global economies extremely hard. Ford’s competitors, General Motors and Chrysler, found themselves also struggling to get a foothold suffering such losses that both companies had to ask the government for massive bailouts while also filing for bankruptcy. Ford was apparently heading for the same disastrous bailout, but then Alan Mullaly stepped in as the new CEO and implemented a series of crucial strategic maneuvers. These strategic maneuvers that he coined as â€Å"One Ford,† aided them in getting a foothold out of the hole in which they dug for themselves by losses in market share. One such important strategic maneuver utilized by Ford was the reorganizing of its product line. It did so by standardizing components and making a stable of products that is more clearly defined for each market segment (Senna, 2013). Some benefits Ford has achieved through reorganizing its product line come from standardizing components globally and making a stable of products that is more clearly defined for each market segment (Senna, 2013). Before the change in demand, vehicles in Europe verses the U.S. were made with different components which built variations for their respected continents. These different unique components complicate production and with that complication came more cost. Ford then, under Mullaly’s direction, began to address this problem by building different models with the same or similar high quality components over the globe (Zboch, 2009). They use common parts to streamline the production line and reducing the number of unique vehicle parts. By standardizing components and reducing the number of different  platforms it offers, Ford is able to achieve better economies of scale and flexibility, which contributes to lower production cost for each new product (allowing them to prod uce hybrid and electric models more affordably for consumers) and also shift production to address changes in customer demand quickly (Ky, 2012). The Focus and Fiesta lines now use a single platform for each international market. Ford has also started making a stable of products that is more clearly defined for each market segment (small, medium, and large cars, utilities, and trucks), which also comes with benefits for the organization. Ford reduced its nameplates portfolio from 97 to between 25-30 and also brought over the Fiesta from Europe to the United States. The reduction allowed them to focus on global customer demand more intimately, by adapting the vehicle platforms to meet specific regional needs and produce vehicles that customers really want. This change still offers customers a large range of options despite the reduction in Ford’s nameplates (Zboch, 2009). Question 2.Ford has made various product modifications to the Ford Explorer with emphasis on safety and improving the customer experience to increase customer loyalty. They are consistently thinking of new design modification and exploring new opportuni ties with regards to new technology. They are using these new technologies to create new solutions for recurring safety problems. One such new technology is the curve control technology which works by measuring how quickly the vehicle is going and comparing that with how quickly the diver is trying to turn. When the vehicle is not turning as much as the driver is steering it activates and applies the precise amount of breaking required on each wheel to enhance the traditional stability control system. Ford also introduced the radar-enabled adaptive collision warning system to the Explorer, which helps drivers avoid potentially dangerous crashes by using radar to detect the position of other vehicles and warn the driver of these vehicles. Ford also instituted the first rollover-activated side curtain airbags (called Safety Canopy) and the first inflatable rear seatbelts into their Explorer (Ford, 2013). Ford also puts emphasis on going green, as the engine of the Explorer can have an EcoBoost which gives the engine high horsepower without losing fuel economy (Ford, 2012). Question 3.The new products coming out from Ford have recently put more attention on greater fuel efficiency as they have become a leader in fuel economy. Before the recession, Ford and most of its  competitors focused more on manufacturing vehicles with high fuel consumption and largely overlooked the increasing market for small cars. The oil shock of 2008 hit it resulted in rising fuel costs and brought about a change in consumer demand as a trend developed for â€Å"green† fuel efficient small cars (Zboch, 2009). Ford then changed its focus to a science-based strategy to reduce greenhouse gas emissions and also increase fuel efficiency of their vehicles. With this strategy they developed an assortment of hybrid vehicles, which can qualify owners for a tax deduction and lower gas prices throughout the year. Ford has moreover enhanced its product line to be more â€Å"green† with the EcoBoost engine that has improved fuel-economy producing responsible resource saving results. Ford is also exploring and investing in alternative fuel opportunities in order to stay on the cutting edge of innovative new alternative fuel technologies like fuel cells, hydrogen power, and ethanol fueled engines. All these fuel saving innovations and opportunities will help increase its market share, while also giving them a competitive advantage (Ford, 2012). Ford has moreover made enhancements to safety technologies like side curtain airbags and inflatable seatbelts, and driver assist technologies like the Curve control and radar-based collision warning systems. Ford has become known as global leaders in vehicle safety by offering these innovative new enhancements ( Ford, 2013) . Question 4.Mullaly made a strategic rationalization when he reversed the discontinuation of the flagship brand line of Taurus. Taurus was once one of the most successful Ford’s cars and he was astonished that Ford had initially planned to discontinue this powerful name (Dolan, 2009). It costs many billions of dollars to build the brand loyalty that the Taurus name invokes and for Ford to throw this significant name recognition away seems to be a waste of a huge asset and a major oversight of the corporation. Mullaly made this fact aware and then strived to recharge the brand in order to bring it back to its former glory. The revamped Taurus is sleeker with a more muscular design and offers a range of technological options, from safety features to the voice-activated entertainment system (Dolan, 2009). Furthermore Mullaly made a strategic contraction by divest ing Ford’s noncore brands like Aston Martin, Jaguar, Land Rover, Volvo, and Mercury. This dissociating allowed them to give the necessary focus they need to revitalize the central Ford brand. Also they  are able to contribute extra attention to revamping their core-platforms by concentrating on accessible market opportunities in order to increase market share, not just here in the U.S but on a global scale (Zboch, 2009). Although this divesting could be considered a form of strategic inconsistency, because these names have brand loyalty and name recognition in and of itself. By selling these brands off, Ford is losing the valuable brand equity that leaves with them, but Mullaly wanted to reinstate the Taurus for its brand equity and not lose the loyalty around that brand. Although it Taurus was once a core-platforms, it still shows somewhat of a strategic inconsistency. Question 5. In the past five years Ford has made changes to their product lines that follow their four pillars. These pillars are quality, green, safe, and smart. In the quality section they have made changes by buying the best quality parts possible and standardize the components that are used in many d ifferent platforms to get the best quality at the lowest cost possible (Ford, 2012). They are in addition working to design and improve engineering characteristics in line with the customer’s wants and needs for their vehicles. An example would be the hands-free Sync entertainment system. In the green pillar, Ford has been developing new ways to produce more fuel efficient vehicles. They have made great leaps in changing to a more eco-friendly manufactures that continue to improve their products fuel-economy (Zboch, 2009). In this example they have started to produce hybrid vehicles and an EcoBoost engine which they are very excited about. For Safety category, Ford is continuing to develop the best quality safety technologies for their vehicles, with the thought of greater protection and avoidance measures on their mind. They are the first to offer systems like side-curtain airbags and inflatable seatbelts in a large variety of platforms and in addition have created new technologies like the curve control and radar-based collision warning system (Ford, 2013). The changed in the smart pillar, Ford has made strides to deliver technologies that not only make the customers riding experience more entertaining, but also make the gives the vehicle added safety. An example of this is the Sync system which works through voice commands and in addition the newly improved safety technologies. Ford has been using these pillars and will continue use them into the future, as guild-lines to be followed as they make changes to their product lines (Zboch, 2009). They believe that with this strategy they  will be able to stay innovative in order to create a competitive advantage that will lead to an increase in global market share. Citations Dolan, M. (2009, Jun 23). Ford’s Mulally sees a Taurus in his future -CEO hopes to revive sedan that once was best-seller; high price, large size are obstacles. Wall Street Journal Retrieved from http://search.proquest.com.ezproxy.gvsu.edu/docview/399050980?accountid=39473 Ford. † Ford introduces new curve control technology to help protect against crashes on curves.†Http://corporate.ford.com/news-center/press-releases-detail/pr-ford-introduces-new-curve-control-32869?cmp=ford_rss_tags%7CTechnology. 2014. Web. 28 Sept. 2014. Ky, Samantha. â€Å"Chapter 10 Product Items.† Prezi.com, 12 Oct. 2012. Web. 03 Oct. 2014. . Senna, Alvin. â€Å"COMPETITIVE ADVANTAGE FORD MOTOR COMPANY.† NEWS WEEKLYLOGISTIC. 2013. Web. 27 Sept. 2014. . Ford. â€Å"Year in Review.† – Sustainability 2011/12. Ford Motor Company, 2011. Web. 29 Sept. 2014. Zboch, Heather. â€Å"Innovation and Its Importance at Ford Motor Company.†HubPages. Phoenix Business, 28 O ct. 2009. Web. 27 Sept. 2014. .